Blog

All about digital customer experience

  • CEM analytics: it's not all about the UI

    • Blog
    • May 24, 2011

    May Marketing Madness Usability Week, Post #24 By Gary Angel Co-founder, President & CTO, Semphonic. CEM Analytics tools provide a field-day for classic Web and UI analysts. To an analyst, …

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  • Designing to support visitors' goals

    • Blog
    • May 22, 2011

    May Marketing Madness Usability Week, Post #22 By, Deborah J. Mayhew, PhD Deborah J. Mayhew & Associates. One important aspect of the design of your web site is how well …

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  • The skimming effect

    May Marketing Madness Content Week, Post #19 By Adam Greco Senior Partner, Web Analytics Demystified While every business hopes people read everything in glorious detail on their website, the truth …

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  • Proofreading made perfect

    • Blog
    • May 17, 2011

    May Marketing Madness Content Week, Post #17 By Naomi Goldberg. Your website is the public face of your business. Just as you wouldn’t dream of going into an important work …

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  • (Info)Graphic It Up

    May Marketing Madness Content Week, Post #16 Visuals are vital for online businesses. We need to wow, reassure, and make our sales without the "in-store advantage". So, in order to …

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