Blog

All about digital customer experience

  • Making the case for A/B testing

    • Blog
    • May 28, 2011

    We all know that web analytics is a process. And the most critical part of that process is making changes. But deciding what changes to make can often be very difficult. That's where website testing comes into play!

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  • Online pop-ups: amazingly annoying or annoyingly amazing?

    First, let’s define the term pop-up: Automatic pop-ups are windows opened in a new browser or tab, generated via JavaScript. These include pop-ups on retail ads, software service sites, even …

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  • CEM analytics: it's not all about the UI

    • Blog
    • May 24, 2011

    May Marketing Madness Usability Week, Post #24 By Gary Angel Co-founder, President & CTO, Semphonic. CEM Analytics tools provide a field-day for classic Web and UI analysts. To an analyst, …

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  • Designing to support visitors' goals

    • Blog
    • May 22, 2011

    May Marketing Madness Usability Week, Post #22 By, Deborah J. Mayhew, PhD Deborah J. Mayhew & Associates. One important aspect of the design of your web site is how well …

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  • The skimming effect

    May Marketing Madness Content Week, Post #19 By Adam Greco Senior Partner, Web Analytics Demystified While every business hopes people read everything in glorious detail on their website, the truth …

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