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To find the holy grail of digital experience, start thinking like a psychologist
Every digital marketer is looking for the holy grail of digital experience. The problem is that the perfect digital experience is as elusive as the holy grail.
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Introduction to Mindsets: Mindful
Customers’ mindsets affect the way they interact with a website, how they make purchase decisions, and how they react to advertising messages.
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The convergence of marketing and data science: learnings from enterprise brands
Knowing how to interpret and analyze data is the challenge facing all enterprise brands. Increasingly, this is bringing marketing and data science teams closer together.
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E-commerce 101: Don't Confuse Your Customers
Our brains organize the world by shapes, colors and various other stimuli. Website designers facing a creative urge need to balance their desire for uniqueness with their realization that customers simply prefer the familiar.
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Introduction to Mindsets: Exploring
Customers’ mindsets affect the way they interact with a website, how they make purchase decisions, and how they react to advertising messages.
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