Clicktale Blog | Enterprise Experience Analytics

How tracking and understanding digital behaviors helps improve offline conversions
- Blog
- September 20, 2018
The customer journey is rarely linear - with consumers hopping on and off channels all the time. Brands can maximize results by tracking the digital journey and understanding consumers’ digital behaviors.
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In a hyper-demanding digital world, what can brands do to put experience first?
- Blog
- September 07, 2018
- by Sara Richter
In today’s über-digital world, it can be too easy to forget that our customers are human beings, and not just conversion stats or marketing data points.
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Consciously living and reimagining a digital day
- Blog
- August 17, 2018
- by Peter Armaly
Peter Armaly, Strategic Advisor for Customer Success at Oracle, examines the impact of service challenges in relation to customers’ digital experiences.
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The science of emotion — and why it matters
- Blog
- August 10, 2018
- by Liraz Margalit, PhD
How an experience makes a consumer feel has a bigger influence on their loyalty than effectiveness or ease, in every industry.
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Combining VoC data with experience analytics to give a full understanding of customer pain points
- Blog
- July 17, 2018
- by Sarah Adam
The two-way integration between Clicktale and a VoC solution makes it easy to uncover the digital body language behind customer feedback data.
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