Blog

• Blog
• April 10, 2017
• by Julie Zuckerman

The core tenets of an Experience Analytics platform are scalability, robust architecture, and a cutting-edge technology stack

• Blog
• April 06, 2017
• by Tova Osofsky

By understanding the cognitive orientation of individual customer segments, Allianz Greece was able to craft distinct customer experiences.

• Blog
• April 04, 2017
• by Julie Zuckerman

Identify specific behaviors and quickly quantify effect with Clicktale's Path Quantification

• Blog
• March 30, 2017
• by Liraz Margalit

As digital marketers, one of the hardest things is understanding the experiences of people on your site – especially the ones who don’t convert. Successful customer experience does not always end with a conversion, and conversions are not always attributable to successful customer experience.

• Blog
• March 28, 2017
• by Liraz Margalit

Companies mapping out their mobile app strategy often tell me their goal is to be thought leaders. But after digging deep into the psychological drivers of interactions with websites and mobile apps, clearly the conversation needs to be about behavior, not thought leadership.