How marketing immaturity nearly killed customer experience
In our previous post (Is Your Digital Customer Experience as Good as You Think?) we presented the disconnect between how well companies imagined they deliver ‘customer experience’ (moderately good) and …show more
Is your digital customer experience as good as you think?
In our recent blog post (What is Digital Customer Experience and Why Does it Matter?) we raised some of the main challenges facing Digital Customer Experience professionals in the enterprise. …show more
How to integrate qualitative insights with Adobe Analytics (video)
Live from Adobe Summit EMEA 2014, Andrew Wiesenberg of Clicktale explains how to integrate a qualitative view of online customer experience with the quantitative data provided by Adobe Analytics to deliver a holistic Digital Customer Experience.show more
The vibe at Adobe Summit EMEA 2014
Adobe Summit EMEA 2014 kicked off just a few hours ago with the General Session presented by Adobe CEO Shantanu Narayen and Brad Rencher, SVP and GM of Digital Marketing. …show more
Web optimization: it's not just about the analytics!
Quantitative Analytics Show the ‘What’ Quantitative analytics such as Google Analytics or Adobe Analytics we’re all very familiar with: They’re about the numbers, the stats, the metrics that act like …show more