How to integrate qualitative insights with Adobe Analytics (video)
Live from Adobe Summit EMEA 2014, Andrew Wiesenberg of Clicktale explains how to integrate a qualitative view of online customer experience with the quantitative data provided by Adobe Analytics to deliver a holistic Digital Customer Experience.show more
The vibe at Adobe Summit EMEA 2014
Adobe Summit EMEA 2014 kicked off just a few hours ago with the General Session presented by Adobe CEO Shantanu Narayen and Brad Rencher, SVP and GM of Digital Marketing. …show more
Web optimization: it's not just about the analytics!
Quantitative Analytics Show the ‘What’ Quantitative analytics such as Google Analytics or Adobe Analytics we’re all very familiar with: They’re about the numbers, the stats, the metrics that act like …show more
What is digital customer experience and why does it matter?
Welcome to the newly revamped DCX Navigator Blog! Here at the DCX we’re dedicated to better understanding what really makes (or breaks!) customer experience in the digital world. Every blog should …show more
The future of digital analytics by Vassilis Tourtouropoulos
On occasion, when faced with the simple question ‘Is being a digital analyst rewarding?’ the answer comes effortlessly: ‘Absolutely, yes!! Being part of an everyday revolution is life inspiring. Striving to create …show more