Blog

All about digital customer experience

  • Hitting a home run on the homepage

    A visitor lands on a website’s homepage to a destination laden with options. Calls to action offer her new products, not-to-be-missed sales, and come-ons to “learn more” about a plethora of topics, many only marginally relevant to a small percentage of visitors to the page.

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  • Voting with your feet, index fingers, thumbs, and actions

    Before newly graduated doctors touch their first patients, they take the Hippocratic Oath. The basic tenet of this oath that dates back to ancient Greece is: “Do no harm”. Like many tools in the doctor’s kit, the data in our hands is a double-edged sword – it can be used for good or for evil. This compels us to take responsibility and ensure that we data scientists, too, do no harm.

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  • The Double-edged Sword of Rating Systems

    When I travel to the US on business, I always turn to Yelp so I can find the best Dojo near me for a good workout. It never fails and I’m always satisfied. Crowd-sourced rating systems like Yelp have become part of our lives – we’ve become a society that rarely ventures out without checking a rating or a crowd-sourcing review website to see what others think about it.

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  • The Evolution from Brick and Mortar to Online

    Joe Megibow, former President of Joyus, and SVP/Chief Digital Officer at American Eagle Outfitters, and executive level omni-channel retail expert, was a keynote speaker at the Clicktale 2017 kickoff. We’re happy to share some of his insights into the shifts in the retail arena, which we’re sharing in this last of a three-part series of posts.

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  • Challenges and opportunities of the omnichannel world

    Today’s omni-channel world has consumers engaging in multiple channels in various ways, and creates new challenges for retailers. As keynote speaker at the Clicktale 2017 kickoff, Joe Megibow, former President of Joyus, SVP/Chief Digital Officer at American Eagle Outfitters, and executive level omni-channel retail expert, discussed the changes and challenges facing e-retailers.

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