Five tips for creating a better customer experience on your mobile site
With users browsing websites via their mobile phones more than ever before, companies must adapt their websites to mobile. But simply ensuring that the site fits on the screen just isn’t enough to create a satisfactory mobile user experience.show more
Data-driven A/B Testing: The Value-Added Ingredient
Why cast a wide net when you can use a laser to pin-point your A/B testing targets? While A/B Testing allows you to zoom in on a given page element and answer questions like which of several elements works best in a spot or which version of a page converts more, it generally can’t answer “why”.show more
Six easy steps to reducing your bounce rate
You invest in increasing site traffic: from paid to earned media, social engagement, campaigns, content, and more. And while increasing site traffic is important, there is something else you must ...show more
The Holidays Are Here – Is Your Situation Room Ready?
This holiday season, customer experience is taking its rightful place in the retail situation room. For e-commerce retailers, holiday season stakes are high.show more
You aren’t measuring “wows”? So how do you expect to deliver them?
Why should you pay attention to a topic related to measuring “wows” and emotion?show more