All about digital customer experience

  • 5 reasons to invest in customer experience software

    The first fundamental rule of growth hacking or growing your business is to utilize your existing traffic to the max – whether it’s a new business or a well-established one…

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  • Every financial services customer is a digital customer

    In this age every leading bank, brokerage, insurance company, credit card provider and financial services company already understands that creating a smooth digital customer experience is mission-critical to their overall success.

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  • Hitting a home run on the homepage

    A visitor lands on a website’s homepage to a destination laden with options. Calls to action offer her new products, not-to-be-missed sales, and come-ons to “learn more” about a plethora of topics, many only marginally relevant to a small percentage of visitors to the page.

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  • Voting with your feet, index fingers, thumbs, and actions

    Before newly graduated doctors touch their first patients, they take the Hippocratic Oath. The basic tenet of this oath that dates back to ancient Greece is: “Do no harm”. Like many tools in the doctor’s kit, the data in our hands is a double-edged sword – it can be used for good or for evil. This compels us to take responsibility and ensure that we data scientists, too, do no harm.

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  • The Double-edged Sword of Rating Systems

    When I travel to the US on business, I always turn to Yelp so I can find the best Dojo near me for a good workout. It never fails and I’m always satisfied. Crowd-sourced rating systems like Yelp have become part of our lives – we’ve become a society that rarely ventures out without checking a rating or a crowd-sourcing review website to see what others think about it.

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Talk to us to explore how customer experience analytics can improve your business