Blog

• Blog
• October 03, 2018
• by Mary Zabriskie

Personalized experiences allow organizations to engage better with their customers, build brand loyalty and ultimately increase revenue. Recognizing that is integral to business.

• Blog
• September 28, 2018
• by Sara Richter

Compelling statistics and thought-provoking quotes from industry leaders, research houses and brands alike, the following quotes are more relevant for CX strategies than ever before.

• Blog
• September 25, 2018
• by Sara Richter

76% of big data professionals believe that consumers are “fundamentally irrational” when they shop. That's not a good sign for those brands looking to gather logical explanations for their customers’ decision making processes.

• Blog
• September 20, 2018

The customer journey is rarely linear - with consumers hopping on and off channels all the time. Brands can maximize results by tracking the digital journey and understanding consumers’ digital behaviors.

• Blog
• September 07, 2018
• by Geoff Galat

In today’s über-digital world, it can be too easy to forget that our customers are human beings, and not just conversion stats or marketing data points.