Blog

• Blog
• June 20, 2018
• by Sara Richter

For today’s businesses, experience is the shortcut to success. Brands can excel by understanding that experience is made up of feelings and emotions.

• Blog
• June 15, 2018
• by Neha Jewalikar

The B2B buying process has never been as complicated as it is today. Not only are there multiple people who need to sign off on every purchase, but every single one of them is likely to discover and engage with your brand through a different channel.

• Blog
• June 07, 2018
• by Peter Armaly

Peter Armaly, Strategic Advisor for Customer Success at Oracle, explores the potential pitfalls of relying solely on customer feedback to identify issues on your digital properties.

• Blog
• June 04, 2018
• by Julie Zuckerman

This infographic shows three ways that online retailers are using experience analytics to enhance their customers' digital experiences.

• Blog
• May 29, 2018
• by Sara Richter

Organizations are continually on the lookout for more effective means for understanding customer intent and for anticipating and meeting their needs. This is the key to increasing share of wallet and securing long-term loyalty.