Blog

• Blog
• August 23, 2017
• by Liraz Margalit

Digital businesses rely heavily on data. But data can be meaningless unless it is analysed and interpreted properly – and not just to reflect what you want it to tell you. With so many metrics to consider, often we can get lost in the sheer quantity of information and not think about the human behaviors behind every action.

• Blog
• August 09, 2017
• by Julie Zuckerman

After two decades of designing sites for digital businesses, we all know the drill: it’s critical to understand visitor behavior if we want to get customer experience “right.”

• Blog
• August 02, 2017
• by Michal Harel

One of the areas most businesses struggle to define a clear strategy for is mobile. Not only is it a very fast growing channel, it is also one that offers users different options, the key one being do you choose a mobile site or a mobile app? Is one better than the other?

• Blog
• July 19, 2017
• by Merav Keren

May Marketing Madness Usability Week, Post #25 While having a unique web design works for some online businesses, it can be risky for most. Being different certainly has its advantages, …

• Blog
• July 12, 2017
• by Mickael Bizouati

If we follow the traditional rules of web design, then the further you go down the page, the less important the information there. And as a result, we have a self-fulfilling prophecy...