Tom Ball

  • Are you delivering consistent digital experiences in the switching economy?

    Are you delivering consistent digital experiences in the switching economy?

    Consistent experiences in an omnichannel world are necessary for customers to recognize and understand your brand. A brand message shouldn’t be open to interpretation, and it should help build awareness and customer loyalty.

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  • How digital experience leaders are driving change through better understanding of customer behavior

    How digital experience leaders are driving change through better understanding of customer behavior

    Brands are now devoting more time and resource to honing their digital experiences and developing an understanding of their customers at an individual level - investing in new processes, skilled people and innovative technologies to help shape and define their own digital experiences.

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  • How experience analytics is helping JustFab and Shoedazzle gain a unique competitive advantage

    How experience analytics is helping JustFab and Shoedazzle gain a unique competitive advantage

    Traci Inglis, Brand President of JustFab and Shoedazzle at TechStyle, provides insight into how she and her team were able to come to optimize the digital customer experience for optimal engagements and increased sales.

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