Thomas Barker

RBS & Clicktale - Reinventing a business model to provide world-class customer experience
- Blog
- September 06, 2017
- by Thomas Barker
How RBS used digital analytics tools to revolutionize their approach to customer data, and transform the customer experience.
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Thomas Barker Head of Digital Solutions & Analytics, Royal Bank of Scotland

Thomas Barker leads the Digital Solutions team responsible for web analytics, optimization and personalization at the Royal Bank of Scotland. His team’s mission is to instill a culture of Test and Lea more

RBS & Clicktale - Reinventing a business model to provide world-class customer experience