Sara Richter

  • 27 essential customer behavior stats and tips for the peak shopping season

    27 essential customer behavior stats and tips for the peak shopping season

    A list of essential stats and tips to help retailers learn more about their customers digital behaviors for Black Friday and beyond.

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  • Consumers in context

    Consumers in context

    As even more consumers flip between different devices and browse in increasingly varied settings, brands must think about how to appeal to their consumers in a much broader variety of contexts.

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  • Making sense of the irrational

    Making sense of the irrational

    76% of big data professionals believe that consumers are “fundamentally irrational” when they shop. That's not a good sign for those brands looking to gather logical explanations for their customers’ decision making processes.

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  • The relationship between stress and shopping in the age of digital experiences

    The relationship between stress and shopping in the age of digital experiences

    For today’s businesses, experience is the shortcut to success. Brands can excel by understanding that experience is made up of feelings and emotions.

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  • 15 customer experience influencers to follow in 2018

    15 customer experience influencers to follow in 2018

    Organizations are continually on the lookout for more effective means for understanding customer intent and for anticipating and meeting their needs. This is the key to increasing share of wallet and securing long-term loyalty.

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  • Why digital body language is so much more than personalization

    Why digital body language is so much more than personalization

    Personalization is not the be-all and end-all of a successful customer experience, as it relies almost exclusively on behaviors which took place in the past. Instead of looking at what customers did previously, brands must be much more aware of what their customers are doing now.

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  • Are we losing sight of the human behind our digital data?

    Are we losing sight of the human behind our digital data?

    In a world where brand-to-customer contact is increasingly through digital touch points, are we losing sight of the human at the heart of the experience?

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  • 47 customer experience stats and quotes for 2018

    47 customer experience stats and quotes for 2018

    Compelling statistics and thought-provoking quotes from industry leaders, research houses and brands alike, the following quotes are more relevant for CX strategies than ever before.

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  • Discover your customers' digital body language

    Discover your customers' digital body language

    The conversion rate has remained static at 3% at best for 20 years. That is enough of an indicator that conversion rate is the wrong metric to focus on.

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