Sara Richter

  • Discover your customers' digital body language

    Discover your customers' digital body language

    The conversion rate has remained static at 3% at best for 20 years. That is enough of an indicator that conversion rate is the wrong metric to focus on.

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  • 6 customer experience learnings from FoM17

    6 customer experience learnings from FoM17

    Festival of Marketing was a fantastic experience. Everything we heard reaffirmed what we believe as a company; experience is everything. What follows is a summary of some of the stories that show how seriously customer experience is being taken in the industry.

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