Sara Richter

  • How Dell fuels growth through customer behavior analysis

    How Dell fuels growth through customer behavior analysis

    To deliver exceptional digital experiences that attract new customers and keep existing ones coming back, Dell uses the rich qualitative and quantitative data afforded by the advanced integrations between Clicktale and Adobe.

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  • Digital experience — is it time a dedicated department ‘owned’ it?

    Digital experience — is it time a dedicated department ‘owned’ it?

    As more and more brands look to define their digital experience (DX) approach, one of the recurring questions being asked is who — if anyone — should ‘own’ digital experience?

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  • The state of digital experience in 2019

    The state of digital experience in 2019

    How are brands getting on with their digital experience efforts? To answer this question, we asked 200 marketing and CX professionals working in some of the world’s leading brands...

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  • How T-Mobile is having one-to-one conversations at scale

    How T-Mobile is having one-to-one conversations at scale

    T-Mobile’s VP of Customer Journeys, Giles Richardson, discusses just one example of how this has been achieved, and the value that he, and the business, places on understanding customers’ digital behaviors.

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  • When it comes to your customers’ online experience, how do you know you got it right?

    When it comes to your customers’ online experience, how do you know you got it right?

    The rule of digitization states that 80% of everything that is put online doesn’t work in the way it was planned. So brands need to find a way to stop guessing, and start measuring.

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  • 27 essential customer behavior stats and tips for the peak shopping season

    27 essential customer behavior stats and tips for the peak shopping season

    A list of essential stats and tips to help retailers learn more about their customers digital behaviors for Black Friday and beyond.

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  • Consumers in context

    Consumers in context

    As even more consumers flip between different devices and browse in increasingly varied settings, brands must think about how to appeal to their consumers in a much broader variety of contexts.

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  • Making sense of the irrational

    Making sense of the irrational

    76% of big data professionals believe that consumers are “fundamentally irrational” when they shop. That's not a good sign for those brands looking to gather logical explanations for their customers’ decision making processes.

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  • In a hyper-demanding digital world, what can brands do to put experience first?

    In a hyper-demanding digital world, what can brands do to put experience first?

    In today’s über-digital world, it can be too easy to forget that our customers are human beings, and not just conversion stats or marketing data points.

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