Ora Levit

  • Clicktale and Optimizely integrate for smarter A/B and multivariate testing

    Earlier this year, we were flipping through Wired magazine when we chanced upon a fascinating article on how the Director of Analytics for Barack Obama’s 2008 Presidential Campaign introduced the …

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  • Website customer experience and social buzz in a viral world

    May Marketing Madness Online Strategy Week, Post #1. The internet is the ultimate digital diary for both the satisfied AND disappointed customer. Whether it is through social networks such as …

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