Mickey Hoter

  • Are John Doe and John Smith the same person? No. They also see things differently.

    Are John Doe and John Smith the same person? No. They also see things differently.

    Avoid holes in your analysis, use Clicktale! Second article in Clicktale’s “True to User Life Accuracy” Series. In my previous blog post, I discussed Clicktale’s Page States, which provide valuable information...

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  • Even a small hole can eventually sink the ship

    Even a small hole can eventually sink the ship

    Avoid holes in your analysis, use Clicktale! First article in Clicktale’s “True to User Life Accuracy” Series. I recently had an astonishing discussion with one of our customers, a …

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  • Smart data vs. big data: Clicktale’s revolutionary impact recorder

    Smart data vs. big data: Clicktale’s revolutionary impact recorder

    As a marketer, data is your analytics bread and butter. But nowadays you’re overloaded with it and after a certain point, having access to masses of data doesn’t mean that …

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