Merav Keren

  • 5 reasons to invest in customer experience software

    5 reasons to invest in customer experience software

    The first fundamental rule of growth hacking or growing your business is to utilize your existing traffic to the max – whether it’s a new business or a well-established one…

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  • Conventional vs. unique website design

    Conventional vs. unique website design

    May Marketing Madness Usability Week, Post #25 While having a unique web design works for some online businesses, it can be risky for most. Being different certainly has its advantages, …

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  • Online consumer trends- lessons from our latest Forrester webinar

    Online consumer trends- lessons from our latest Forrester webinar

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  • Data-driven A/B Testing: The Value-Added Ingredient

    Data-driven A/B Testing: The Value-Added Ingredient

    Why cast a wide net when you can use a laser to pin-point your A/B testing targets? While A/B Testing allows you to zoom in on a given page element and answer questions like which of several elements works best in a spot or which version of a page converts more, it generally can’t answer “why”.

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