Maya Nix

  • The key reason your company isn’t optimizing conversion rates and ROI

    The key reason your company isn’t optimizing conversion rates and ROI

    Last week we shared the results of the survey we ran with leading companies about the main marketing challenges they face. The complex obstacles online marketers face nowadays can be …

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  • Replace intuition with certainty: data-driven testing strategies

    Replace intuition with certainty: data-driven testing strategies

    A/B testing, or Multivariate testing, has become a vital step in every digital asset’s Optimization Cycle. Many digital marketers follow their experience and intuition when they decide what to test and in which priority, turning …

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