Liraz Margalit

  • How websites drive “End of Year” impulse purchasing

    Back into the swing of a new year and we can start to look back at the mad rush that was the holiday season with newfound perspective. So what characterizes …

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  • How can understanding different types of online shoppers’ personalities help your business

    How can understanding different types of online shoppers’ personalities help your business

    Today there are massive amounts of data on every online consumer that can reveal a deeper psychological profile. Online retailers need to use this knowledge to treat each consumer as an individual and cater to their specific needs.

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  • How building diverse purchase paths can increase conversions on your site

    How building diverse purchase paths can increase conversions on your site

    In the previous blog post in this 4-part series, we spoke about how men and women think, perceive, and remember information differently. Now, we turn our attention to how retailers can identify the intentions behind digital shopper behavior and differentiate between buyer types: goal-oriented buyers and casual browsers.

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  • How to leverage gender differences to grow your online business

    How to leverage gender differences to grow your online business

    Men and women think, perceive, and remember information differently. These aren’t the rantings of a misogynist, it’s scientific fact. Scientific evidence exists to show that from birth, men systemize to a greater degree than women, and women empathize to a greater degree than men.

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  • How leveraging customer emotions can improve your business results

    How leveraging customer emotions can improve your business results

    How understanding the on-site behavior of your customer – their attitudes, expectations, desires and needs - can help you improve their online shopping experience and the success of your digital business.

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  • How to get users engaging with your app

    How to get users engaging with your app

    Companies mapping out their mobile app strategy often tell me their goal is to be thought leaders. But after digging deep into the psychological drivers of interactions with websites and mobile apps, clearly the conversation needs to be about behavior, not thought leadership.

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  • Four reasons why you should not be talking about conversion

    Four reasons why you should not be talking about conversion

    As digital marketers, one of the hardest things is understanding the experiences of people on your site – especially the ones who don’t convert. Successful customer experience does not always end with a conversion, and conversions are not always attributable to successful customer experience.

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  • The psychology behind web analytics

    The psychology behind web analytics

    Digital businesses rely heavily on data. But data can be meaningless unless it is analysed and interpreted properly – and not just to reflect what you want it to tell you. With so many metrics to consider, often we can get lost in the sheer quantity of information and not think about the human behaviors behind every action.

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  • Experience as a Metric: Changing the Convert-sation

    Experience as a Metric: Changing the Convert-sation

    Conversion is an alluring end-game, but it’s not the only one. But have you ever stopped to consider the vast majority who don’t convert? How much do you know about their experience when using your site?

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