Liraz Margalit

  • Online personas : advanced personalization for optimizing e-commerce activities

    Online personas : advanced personalization for optimizing e-commerce activities

    Identifying your customers, their needs and what motivates them to purchase is crucial for the sales process. Offline, it is often immediate and almost intuitive. Online, this is much more …

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  • Online mental models that drive digital experience

    Online mental models that drive digital experience

    The web has been around for a relatively brief period in human history, but our minds are already quite set on how websites should be constructed and how they look. …

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  • The 3 golden rules of sticky navigation

    The 3 golden rules of sticky navigation

    Opinions on sticky headers and sticky navigation are quite controversial. Some claim it drags a person’s attention away from what they’re reading. Others believe they’re essential to the structure and …

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  • The psychology of color in web optimization

    Will a red call to action result in a higher conversion rate than a green one? One of the most controversial topics in web design is the issue of color. This subject …

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  • Online casino design: to mimic or not to mimic real life?

    Online casino design: to mimic or not to mimic real life?

    One UX design trend we see popping up again and again is the mimicking of real world objects on the web. Also known as skeuomorphic design, from the greek “skéuos” …

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  • Men systemize. Women empathize. Is your website optimized for gender?

    Successful product marketing is looking at products and services from the customer’s or user’s point of view. User-centered design (UCD) optimizes products for how users need to use them, rather …

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  • Psychological motivations serving your online Mass Customization channel

    Many companies, ranging from major players to small retailers, are discovering the benefits of the personalized digital shopping experience. Online product customization raises brand awareness, increases engagement, helps companies identify emerging trends, and adds …

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  • The secret psychological rule that will boost online purchase

    When we make purchases, traditional economic theory states that we use a cost-benefit calculation to make our decisions. It also states that our preferences are well-defined and constant over time. But is …

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  • Boost online purchase by triggering an intuitive response

    We’re at that time of year where millions of frantic shoppers are busy stampeding for the last minute Holiday gifts. And naturally, much of that hunting occurs online. In fact, …

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