To find the holy grail of digital experience, start thinking like a psychologist
Every digital marketer is looking for the holy grail of digital experience. The problem is that the perfect digital experience is as elusive as the holy grail.show more
E-commerce 101: Don't Confuse Your Customers
Our brains organize the world by shapes, colors and various other stimuli. Website designers facing a creative urge need to balance their desire for uniqueness with their realization that customers simply prefer the familiar.show more
Why are people more impulsive when using mobile?
Research by the University of British Columbia says that we’re more likely to indulge in guilty pleasures when shopping online with a touch screen versus a desktop computer.show more
Online personas : advanced personalization for optimizing e-commerce activities
Identifying your customers, their needs and what motivates them to purchase is crucial for the sales process. Offline, it is often immediate and almost intuitive. Online, this is much more …show more
Online mental models that drive digital experience
The web has been around for a relatively brief period in human history, but our minds are already quite set on how websites should be constructed and how they look. …show more
The 3 golden rules of sticky navigation
Opinions on sticky headers and sticky navigation are quite controversial. Some claim it drags a person’s attention away from what they’re reading. Others believe they’re essential to the structure and …show more
The psychology of color in web optimization
Will a red call to action result in a higher conversion rate than a green one? One of the most controversial topics in web design is the issue of color. This subject …show more
Online casino design: to mimic or not to mimic real life?
One UX design trend we see popping up again and again is the mimicking of real world objects on the web. Also known as skeuomorphic design, from the greek “skéuos” …show more
Men systemize. Women empathize. Is your website optimized for gender?
Successful product marketing is looking at products and services from the customer’s or user’s point of view. User-centered design (UCD) optimizes products for how users need to use them, rather …show more