Liraz Margalit

  • To find the holy grail of digital experience, start thinking like a psychologist

    To find the holy grail of digital experience, start thinking like a psychologist

    Every digital marketer is looking for the holy grail of digital experience. The problem is that the perfect digital experience is as elusive as the holy grail.

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  • E-commerce 101: Don't Confuse Your Customers

    E-commerce 101: Don't Confuse Your Customers

    Our brains organize the world by shapes, colors and various other stimuli. Website designers facing a creative urge need to balance their desire for uniqueness with their realization that customers simply prefer the familiar.

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  • Why are people more impulsive when using mobile?

    Why are people more impulsive when using mobile?

    Research by the University of British Columbia says that we’re more likely to indulge in guilty pleasures when shopping online with a touch screen versus a desktop computer.

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  • Online personas : advanced personalization for optimizing e-commerce activities

    Online personas : advanced personalization for optimizing e-commerce activities

    Identifying your customers, their needs and what motivates them to purchase is crucial for the sales process. Offline, it is often immediate and almost intuitive. Online, this is much more …

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  • Online mental models that drive digital experience

    Online mental models that drive digital experience

    The web has been around for a relatively brief period in human history, but our minds are already quite set on how websites should be constructed and how they look. …

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  • The 3 golden rules of sticky navigation

    The 3 golden rules of sticky navigation

    Opinions on sticky headers and sticky navigation are quite controversial. Some claim it drags a person’s attention away from what they’re reading. Others believe they’re essential to the structure and …

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  • The psychology of color in web optimization

    Will a red call to action result in a higher conversion rate than a green one? One of the most controversial topics in web design is the issue of color. This subject …

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  • Online casino design: to mimic or not to mimic real life?

    Online casino design: to mimic or not to mimic real life?

    One UX design trend we see popping up again and again is the mimicking of real world objects on the web. Also known as skeuomorphic design, from the greek “skéuos” …

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  • Men systemize. Women empathize. Is your website optimized for gender?

    Successful product marketing is looking at products and services from the customer’s or user’s point of view. User-centered design (UCD) optimizes products for how users need to use them, rather …

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