Liraz Margalit, PhD

  • The science of emotion — and why it matters

    The science of emotion — and why it matters

    How an experience makes a consumer feel has a bigger influence on their loyalty than effectiveness or ease, in every industry.

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  • Brian Solis on the future of customer experience

    Brian Solis on the future of customer experience

    We are in a highly competitive experience economy where customers are digitally empowered but are starved of time. Hear from Brian Solis on how brands can take advantage.

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  • To find the holy grail of digital experience, start thinking like a psychologist

    To find the holy grail of digital experience, start thinking like a psychologist

    Every digital marketer is looking for the holy grail of digital experience. The problem is that the perfect digital experience is as elusive as the holy grail.

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  • Introduction to Mindsets: Mindful

    Introduction to Mindsets: Mindful

    Customers’ mindsets affect the way they interact with a website, how they make purchase decisions, and how they react to advertising messages.

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  • Introduction to Mindsets: Focused

    Introduction to Mindsets: Focused

    Customers’ mindsets affect the way they interact with a website, how they make purchase decisions, and how they react to advertising messages.

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  • Introduction to Mindsets: Exploring

    Introduction to Mindsets: Exploring

    Customers’ mindsets affect the way they interact with a website, how they make purchase decisions, and how they react to advertising messages.

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  • Introduction to Mindsets: Disoriented

    Introduction to Mindsets: Disoriented

    Customers’ mindsets affect the way they interact with a website, how they make purchase decisions, and how they react to advertising messages.

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  • Introduction to Mindsets: Lack of Interest

    Introduction to Mindsets: Lack of Interest

    Find out how customers’ mindsets affect the way they interact with a website, how they make purchase decisions, and how they react to advertising messages.

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  • The Mindsets Series: Introduction to mindsets

    The Mindsets Series: Introduction to mindsets

    Find out how customers’ mindsets affect the way they interact with a website, how they make purchase decisions, and how they react to advertising messages.

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