Julie Zuckerman

  • Customer experience management behind login: addressing security challenges

    Customer experience management behind login: addressing security challenges

    Ensuring a smooth customer experience for financial services providers is critical on the secure area of the website. Customers are logging in to conduct a host of account management actions and other transactions – paying bills, making money transfers, managing investment accounts, downloading personal documents, or asking for a quote, to name a few.

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  • Every financial services customer is a digital customer

    Every financial services customer is a digital customer

    In this age every leading bank, brokerage, insurance company, credit card provider and financial services company already understands that creating a smooth digital customer experience is mission-critical to their overall success.

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  • The experiences that matter most are behind login

    The experiences that matter most are behind login

    Smooth customer experience for account management becomes even more critical for financial service providers

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  • The Clicktale Experience Cloud: A game-changer for Experience Analytics

    The Clicktale Experience Cloud: A game-changer for Experience Analytics

    Today is the day we’ve been waiting for at Clicktale for the last several months! Every part of the organization – product and R&D, sales, marketing, customer success and more – have been hard at work to launch the Clicktale Experience Cloud to help businesses answer questions about their customers.

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  • Would you trust your most precious assets to an amateur?

    Would you trust your most precious assets to an amateur?

    Everyone in digital marketing – particularly people at e-commerce/retail, financial, travel and telco companies – knows that website performance and the security of customer data can make or break the business.

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  • Quantifying the business impact of improved customer experience

    Quantifying the business impact of improved customer experience

    Identify specific behaviors and quickly quantify effect with Clicktale's Path Quantification

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  • How to understand the core tenets of an Experience Analytics platform

    How to understand the core tenets of an Experience Analytics platform

    The core tenets of an Experience Analytics platform are scalability, robust architecture, and a cutting-edge technology stack

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  • Quantifying in-page behaviors for business impact

    Quantifying in-page behaviors for business impact

    After two decades of designing sites for digital businesses, we all know the drill: it’s critical to understand visitor behavior if we want to get customer experience “right.”

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