Efrat Ravid

  • Getting to the top of Google: part 2 – optimizing the user experience

    Getting to the top of Google: part 2 – optimizing the user experience

    In our previous blog post, we explored how to rank at the top of Google SERPs by simplifying on-site SEO through the teachings of the ancient Chinese philosopher, Confucius. While meta …

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  • Getting to the top of Google: simplifying on-site SEO

    Getting to the top of Google: simplifying on-site SEO

    It was Confucius who said, “If you shoot for the stars and hit the moon, it’s OK. But you’ve got to shoot for something.” Although the Chinese philosopher wasn’t referring …

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  • Cats, carts & conversion: survey results on digital marketing challenges

    Cats, carts & conversion: survey results on digital marketing challenges

    Businesses now realize that they must connect and engage with customers to remain competitive, optimize conversion rates, and improve Return on Investment (ROI). Mapping out the digital touch points throughout …

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