Dr. Shira Agasi, PhD

  • Why analyzing customers’ mobile behaviors is a win-win for digital experiences

    Why analyzing customers’ mobile behaviors is a win-win for digital experiences

    Mobile is shaping human behavior. And with the ever-growing number of connected devices acting as a gateway to your brand, how do you focus on tapping into the human experiences that lies behind that rich data?

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  • The paradigm shift in form analytics (the form as a contract)

    The paradigm shift in form analytics (the form as a contract)

    When we present the consumer with a form – we are actually asking them to fill out a contract, a binding contract that will initiate (or prolong) a relationship with the brand.

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  • The convergence of marketing and data science: learnings from enterprise brands

    The convergence of marketing and data science: learnings from enterprise brands

    Knowing how to interpret and analyze data is the challenge facing all enterprise brands. Increasingly, this is bringing marketing and data science teams closer together.

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