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  • You think you are customer-centric and data-driven. But are you really?

    You think you are customer-centric and data-driven. But are you really?

    This week our Clicktale team had a chance to interview one of the most distinguished thought leaders in the field of digital analytics: Stéphane Hamel

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  • Behavior predicts behavior! A Q&A with Eric Siegel, author and founder of Predictive Analytics World

    Behavior predicts behavior! A Q&A with Eric Siegel, author and founder of Predictive Analytics World

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  • Are “data cockroaches” the future masters of customer experiences? – A Q&A with best-selling author Bryan Eisenberg

    Are “data cockroaches” the future masters of customer experiences? – A Q&A with best-selling author Bryan Eisenberg

    Are “data cockroaches” the future masters of customer experiences? – A Q&A with best-selling author Bryan Eisenberg

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  • Stop using split testing as a crutch for cowardice! Accelerate Business with Tim Ash

    Stop using split testing as a crutch for cowardice! Accelerate Business with Tim Ash

    CRO is often put it into the digital marketing “ghetto” as just one of the online marketing channels. It’s used to make small tweaks instead of making it a strategic function for competitive advantage which is how the best companies use it

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  • What’s new & what’s not: notes from Adobe Cross-Channel Marketing Forum

    What’s new & what’s not: notes from Adobe Cross-Channel Marketing Forum

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  • You aren’t measuring “wows”? So how do you expect to deliver them?

    You aren’t measuring “wows”? So how do you expect to deliver them?

    Why should you pay attention to a topic related to measuring “wows” and emotion?

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