Discover where your users expect to go on their journey. When visitors click or tap a link, they’re expressing intent: perhaps they want to examine a product more closely, read related content, or move to the checkout process. With deep insights into what they’re aiming for, it’s easy to help them take the next step. See which elements receive many clicks or taps, and if they’re clicking or tapping on something that isn’t a link, maybe it should be.
Unparalleled Accuracy. Genuine Impact.
Leverage high-fidelity, data-rich desktop and mobile heatmaps to gain true insight into user intent. With precise data and side-by-side visualizations of user behavior, contrast multiple views to make proactive, strategic optimizations with high ROI impact.
Mouse Move Heatmap
See what’s leading your users to success.
Understand which areas on the page are engaging your users: where they’re looking, which promotions are working, and how their entire journey takes shape. Advanced filtering and segmentation software lets you easily compare how successful customers interact with those who don’t convert. No matter in which state the page was displayed –a drop-down menu expanded, a pop up window open – you’ll see the “heat” for the precise elements over which the mouse moved or hovered.
Find the most valuable assets on your page.
Get a deep understanding of your most valuable real estate and the areas on the page your users find most attractive and engaging. With hard data from our analytics software about which content your users care about the most (and what they’re skipping over), you’re only a few steps away from tailoring your content to hold their interest. Conduct side-by-side comparisons with the Scroll Reach Heatmap to ensure that all of the page’s visitors are seeing the most engaging content.
Scroll Reach / Exposure Heatmaps
Check the potential of your page.
How far down the page are your users actually scrolling? You might have great call to actions towards the bottom of your page, but if no one’s seeing them, they’re worthless. With customer experience analytics, you find out exactly where your users are losing interest and where you should place the elements that have the most potential. Together with the Attention heatmap in a side-by-side comparison, gain an intuitive understanding of which changes you need to make to keep your users engaged.
Site Efficiency Tools
Picture the person
behind the screen.
On your own.
Answer the ‘why’
behind the data.