Conversion Analytics

Qualitative answers. Proactive optimization.

Examine your conversion funnel and forms with laser-focus to get qualitative insights for conversion rate optimization (CRO) with high ROI impact.

Conversion Funnel

Discover what’s working and what’s not in your funnel.

Visualize and map where users are dropping off in your funnel, what they’re doing after they leave, and how best to get them back on the optimal path to increase conversion rates. For both mobile and desktop, build and test hypotheses about your funnel on the fly – no need to collect new data. With advanced filters, side-by-side views, and drill-downs to individual session replays, get a 360-degree view of your entire funnel to optimize faster and increase visitor conversions.

Data-Rich Heatmaps


Form Analytics

Conversion Report

Drop Report

Time Report

Blank Field Report

Refill Report

Form Analytics

Optimize forms usability to boost submission rates.

Maximize desktop and mobile form effectiveness and reduce customer frustration with five visually-rich analyses that show how users interact with your forms, no matter which type of device they’re completing them on. Understand which fields cause users to abandon the form, which take the longest to fill out, and which are routinely left blank. Improve website conversion and gather more leads by finding and fixing “submit” errors and improving form usability and submission rates.

Conversion Report

See what’s working with your users, and what’s not.

Review the step-by-step conversion analysis report to see how many visitors reached and interacted with your form, how many tried but failed to submit, and how many successfully completed it.

Drop Report

Map user drop-offs by form field

Understand where your forms are being abandoned, so you can revise confusing fields and remove unnecessary or intimidating ones. Drill-down to see individual session replays to discover if your conversion problems stem from poor page design or from problematic form design.

Time Report

Learn how to save your users’ time.

How long is it taking your users to fill in each field and the entire form? Discover which customer data fields are taking too long to fill out, so you can optimize them, save user time, and increase completion rates.

Blank Field Report

Remove irrelevant or intimidating fields.

Find the fields in your form that are considered unimportant, confusing, or intimidating by your users. Want to increase conversions? Clarifying what’s necessary and removing what’s not can have a measurable impact on conversion funnel optimization.

Refill Report

Find and fix ‘submit’ errors.

Nothing’s more frustrating to users than hitting “submit” and being redirected to fill in a form for a second or third time. Pinpoints client-side and JavaScript errors so you can fix them and help your users complete the last step towards conversion, and watch your website conversion rates improve.

Site Efficiency Tools

Additional Features

Unparalleled Accuracy.
Genuine Impact.

Picture the person
behind the screen.

Your optimization

Get answers.
On your own.

professional services.

Answer the ‘why’
behind the data.