ClickTale News & Events

Clicktale in the media

Turn inevitable website errors into invaluable insights

Website errors. They happen. As web users, we encounter and are frustrated by them. As website owners, we understand that they annoy our customers, lower conversions, and negatively impact revenues. But as marketers, we tend to see website errors as a sort of force majeure -- something to be (hopefully) discovered, and then kicked down the line to be rectified. But here's the thing: Website errors are not beyond our reach. Today's advanced marketing toolbox enables us to discover them, evaluate their potential impact, and prioritize remediation.

The Science Behind Our Obsession With Liking Things Online

We’ve all done it: grazed through our Facebook newsfeeds and impulsively hit the like button. But beyond the fact that it’s so easy to use, what exactly is it that we find so irresistible about this tiny, seemingly innocuous function? And why are we so compelled to like people, updates and media online?

Failing Fast Isn't Just for Founders, Your Employees Should be Doing it Too

There have been whispers in the press for a while now about Google X, a secretive underground Google laboratory where the search giant’s most compelling innovations have been dreamed up. But now a new secret is leaking out of that lair, and it has a lot to do with why Google is so good at big, bold ideas.

How the TMI Effect Cuts Your Sales, and 4 Ways to Avoid It

What’s the primary focus of most ecommerce sites? It’s almost certainly the product (or products) they sell. But, that shouldn’t be the only focus.

Why can’t we stop playing games on our phones?

What happens when an organic form of existence, after evolving for millions of years, meets the last word in planned and designed addictiveness? Darwin goes searching for the gas pedal in this evolutionary phenomenon of his.

Selling 'emotion': What online retailers can learn from brick-and-mortar

In the past decade, brick-and-mortar retailers have been forced to reckon with the rise of e-commerce, finally combating showrooming in recent years with price-matching schemes. They've also learned to leverage their own advantages — especially the ability of shoppers to see and touch the merchandise — by eliminating channels and offering delivery and pickup services of many kinds.

The Environmental Cues that Affect our Online Decisions

Users asses the perceived cognitive load of engaging with your product or service based on environmental cues they might not even be aware of—design accordingly.

ClickTale: How WalMart reconnected with customers

Retail giant WalMart recently had an issue with their customers: namely that shoppers weren't able to use a 'Finder Tool' set up for the holiday season to help them find gifts. They enlisted ClickTale to help with the problem.

3 Reasons Your Web Site Is Failing

Web site aesthetics are big business. The average enterprise redesigns its web site every two years, pouring millions of dollars into the endeavor. But while cutting-edge graphics and design might yield a site that looks amazing, all those bells and whistles aren’t going to translate into higher profits if the site isn’t smooth and functional underneath its expensive sheen.

Top 4 tips to improve customer experience

Shoppers can have more connection with their favorite brands now than at any time in history. They can go into stores, click through emails to targeted landing pages, check in with brands on social media and browse online stores while waiting at the doctor's office. But all that connection doesn't help if the online experience isn't good, according to ClickTale CEO Tal Schwartz.

5 Important Softwares to Improve Customer Experience

Companies do strategic planning and implement accordingly to improve the quality of their services which in turn shall increase customer acquisition rate. Here is the list of 5 important softwares which every organization should use:

Replace Intuition with Certainty: Data-Driven Testing Strategies

Adding DCX Management into the optimization cycle empowers A/B testing and replaces the guesswork with tangible data that reveals digital customer behavior. It sheds light on how visitors experience your website and interact with it.

Research: Our Web Browsing Habits Have Prehistoric Roots

Improving UX with pure science is a clear testament that you care not just about your customers, but your business too. This research sets an example for any organization struggling to gain visibility in the crowded online space.

Now making babies, millennials disrupt more business

Dr. Liraz Margalit, a psychologist at Clicktale, a firm that helps companies understand how customers are using their websites...said... "A factor such as 'convenience to purchase' or 'simplify my life' that didn't play a role in the past" becomes legitimate criteria. If a few years ago parents would only have looked at the end results (product functionality), now the purchasing process becomes central calculation."

How Mormons Use The Internet To Spread The Good Word

Paul Fischer, a Salesforce consultant posting on LinkedIn’s Pulse network, explains how the LDS Church used these Bible videos integrated with long form content to produce an Easter-themed webpage entitled “Because He Lives” that is an excellent example of inbound marketing. Fischer points out this is no amateur effort. “Upon inspecting the elements of the Easter website I noticed that the page is using Clicktale,” Fischer says. “Clicktale is a sophisticated software suite that tracks ‘mouse heatmaps.’ Some of their customers include Logitec, Lenovo, and Walmart.”

How to Understand Your Customers (With Insights From Three Experts)

Marketers everywhere are trying to get a better grip on what their customers really want. Yet many are so overwhelmed by the deluge of user data that they simply don't know where to start. Sometimes it helps to ask the basic questions. We asked Tal Schwartz, CEO of ClickTale, about why customers are behaving online the way they do. “Looking at your data, it can be clear that you have a problem with conversion rates, for example, but much less clear why,” said Schwartz.

Yahoo:ClickTale Raises $35 Million to Accelerate Global Expansion in a Growth Equity Round led by KKR

Funding from leading global investment firm to be used to accelerate further development and global rollout of ClickTale's leading Digital Customer Experience technology for enterprises. 

Past News

The psychology behind Web browsing
All day long, humans are trapped in an endless tussle for control of their surroundings, from the big things to minutiae. Since our days dwelling in caves, we crave control because it offers comfort. When things feel out of our control, our bodies immediately respond, with our deep subconscious flooding us with tension until we can remedy things.
Press Release: ClickTale to Expand North American Footprint...
ClickTale, the pioneer of Digital Customer Experience (DCX) Management technology today announced plans to significantly expand its North American operations by establishing its headquarters in the San Francisco Bay Area to meet surging customer and technology partner growth; this, in addition to its established East Coast offices.  In addition, the company appointed Tuval Chomut to the newly created role of Chief Operating Officer.  The West Coast expansion comes on the heels of a $35 million growth equity round, led by global investment firm...
Reach Your Customers Through The Subconscious
Consider a scene that happens a billion times a day, at a billion computers across the globe. A man is searching online for new running shoes, or a woman is clicking through e-commerce sites on the hunt for a birthday gift, a new dress or a book to read on her next vacation. Shoppers navigating the online marketplace think they are in control of their decisions. But the truth is, as they scroll and browse and perhaps buy, there are dozens of unconscious processes and cues directing their behavior. For ...
Press Release: ClickTale provides a Data Lifeline to...
New Impact Recorder offers a precise, cost-effective option for enterprises to home in on their website’s trouble spots and react accordingly.  While enterprise websites receive millions of visitors per day, ClickTale has developed a cost-effective means to sift through mountains of data. The Impact Recorder offers an alternative to data overload: Record every visitor session, but only store and analyze the sessions that matter the most, distilling the data to the most valuable insights into your customers’ behavior.
ClickTale Raises $35M to Accelerate Global Expansion in a...
ClickTale, a leader in enterprise Digital Customer Experience (DCX) Management, today announced a $35 Million investment led by leading global investment firm KKR, with participation from Amadeus Capital Partners, Viola Credit and other existing investors.
Press Release: ClickTale Raises $35M to Accelerate Global...
TEL AVIV, Israel, January 28, 2015 — ClickTale, a leader in enterprise Digital Customer Experience (DCX) Management, today announced a $35 Million investment led by leading global investment firm KKR, with participation from Amadeus Capital Partners, Viola Credit and other existing investors. ClickTale offers a full enterprise-grade SaaS solution that allows customers to actually see how visitors are interacting with their website. ClickTale’s visualization layer eliminates the guesswork in identifying points of friction and has proven...
ClickTale Raise $35M to Improve Customer Experience in Digital...
...While behavior on the Web is 'a black box' for most companies, such knowledge will become essential to attract customers.
Review: Heatmap & user recording software
Comparing all services, one stand out as being more professional and more mature: ClickTale. If you have got the money and are more than serious about your analytics needs, they seem like the obvious choice.
Will a Specific Color Change the Behavior of Your Website...
Color is shown to be a significant determinant for both website trust and satisfaction. Color has the potential to communicate meaning to the user and influence their perception through the priming effect, how the exposure to one stimulus influences the way we will respond to another stimulus. In that way the exposure to a certain color can influence the visitor’s reaction towards the site in a carryover effect, meaning that the emotional reaction towards a color can be translated into a positive or negative...
Improving website conversions through Psychology 101
If there is one important lesson learned from the many studies conducted in web usage, web analytics, and web optimization fields, it is that to see results, online businesses need to ‘feel’ their clients.  Every day, I get emails from online marketers interested in uncovering best practices for improving their online conversions. They hope our data holds magic formulas about button colors that convert, “killer” copywriting words, winning layouts, and things like that. And while we can tell a specific company that...
Triggering an intuitive response is the key to boosting online...
When developing e-commerce retail product websites, UX designers generally assume that the inclusion of customer reviews, technical specs and other information will generally increase the likelihood of a customer purchasing the product. However, research recently conducted by ClickTale into the online sales of a very popular retail gadget found the opposite to be true: the more details that visitors were provided, the less likely they were to purchase the gadget.
The Psychology Of Online Customization
Contributed by Dr. Liraz Margalit the Customer Experience Psychologist at ClickTale E-commerce firms are discovering the value of online product customization and the additional revenue potential that can be generated from it. Over the last few years, product customization has burgeoned in the online space, as consumers look to buy a plethora of differing mass customized goods from suits to handbags and shoes, from bicycles to personal computers. A survey of more than 1,000 online ...
The Last Thing You Want Your Customers to Do: Think
Contributed by Dr. Liraz Margalit the Customer Experience Psychologist at ClickTale Product information is considered to be a crucial factor in purchasing experience. According to the American Express Retail Monitor, 85 percent of retailers view the provision of product information as a key factor in attracting consumers. The prevalent assumptions regarding ecommerce product pages dictate that exposure to reviews, product details and technical specifications increase the likelihood of purchasing the product. However, analyses of...
Use Heatmaps To See How Visitors Are Interacting With Your Site
Analytics are effective in showing how many clicks your website gets and how they got there. While this information can be useful in tweaking your search engine marketing efforts, you still may be missing a very important piece of the puzzle. Once your marketing has done its work and sent potential customers your way, how do you know which sections of your site are successful? A guest could leave halfway through scrolling through your main page due to a small issue that could easily be tweaked. Heatmaps are a great way to gather insight...
Enhance Your Creativity Through Analytics
There are two primary kinds of analytics you can use to validate your creative ideas: 1 - Behavioral analytics like those delivered by Google Analytics and Adobe SiteCatalyst. These tools track the page-to-page behavior of visitors en masse. 2 - User interaction analytics like those delivered by Crazy Egg and ClickTale. These tools use heatmaps and session replays to uncover the way visitors interact with specific pages. With these tools, we can look for evidence that our creative ideas will make a difference.
iPerceptions and ClickTale Team Up to Combine Digital Customer...
iPerceptions and ClickTale Team Up to Combine Digital Customer Experience Insights With Voice of the Customer Feedback.  iPerceptions, Inc. a leader in Digital Customer Research solutions, and ClickTale(R), the enterprise leader in Digital Customer Experience, today announced the integration of their two solutions to provide in-depth digital customer experience context to Voice of the Customer feedback. Leveraging patent-protected technology, the iPerceptions-ClickTale solution automatically triggers a ClickTale Session Playback recording when...
Adobe Adds ClickTale Visualization Tools
Ever want to watch how prospects either discover or discard your products and services while traveling through your website? Users of Adobe Analytics will now be able to watch videos of anonymous visitors' browsing sessions thanks to an integration of ClickTale feature. ClickTale's tools allow marketers to identify and assemble high-value audiences. In combination with Adobe Analytics, ClickTale claims, they will now be able to analyze segments and use new insights to optimize conversion paths segment by segment.
Measuring the Digital Voice of the Customer Experience
To effectively solve customer issues, it's necessary to understand the visitor experience. Fortunately for digital professionals, technologies exist which make the challenge of doing this far simpler. Digital customer research solution iPerceptions and ClickTale, a provider of digital analytics (including heatmaps and visitor playback recordings) and customer experience solutions, have integrated their solutions to enable marketers to connect a visitor's online feedback with their actual in-page experience.
ClickTale Launches Customer-Experience Consulting (CXC)...
ClickTale, the leader in Digital Behavior Management™, today launched Customer-Experience Consulting (CXC) Services, a new offering that provides market leading advice and insights to help companies maximize the ROI of their online and mobile Internet properties. The ClickTale CXC team of seasoned experts works proactively with companies to develop goals, identify the most relevant metrics, explore visitor behavior, and recommend actionable steps that optimize website usability and conversion rates. “ClickTale’s CXC services have...
Using Data to understanding customer behavior
Using Data to understanding customer behavior is a big investment theme! ClickTale is leading the pack, providing more than 80,000 clients including T-mobile and others. Basically the company uses a patented technology that records mouse movements and key strokes.  An Interview with Dr. Tal Schwartz, ClickTale co-founder and CEO.   
ClickTale sees 50 percent annual sales growth
ClickTale, whose software enables website owners to see how people behave on their sites, expects to maintain an annual sales growth rate of over 50 percent in the next few years as companies seek to improve their customers' experience. "Sales have grown by thousands of percent over the last six years to tens of millions of dollars a year," co-founder and Chief Executive Tal Schwartz told Reuters. "The growth rate is over 50 percent year over year."
ClickTale Raises $17M For Its In-Page Analytics
ClickTale, a company that helps businesses understand what visitors are actually doing on their websites, just announced that it has raised $17 million in Series B funding.The company tries to go beyond the standard information revealed by most other analytics services, offering things like recordings of visitor sessions, heat maps that show where people moved their mouse and clicked, and a visualizer showing each step towards converting visitors into paying customers or registered users.

Upcoming Events

eTail East

eTail East is the leading east coast conference for eCommerce & Multi-Channel Retail Innovators. Created by retailers, for retailers, eTail is a one-stop shop event where innovation, inspiration and socialization meet.

August 10-13, 2015

Boston, MA

eShow Madrid

eShow is the largest European trade show for eCommerce, Online Marketing , Social Media , Internet of Things , Mobile and Hosting & Cloud Computing.

Sep 30 – Oct 1, 2015

Madrid, Spain

eTail Nordic

eTail Nordic is the place for the most senior Nordic e-commerce professionals to innovate, develop, inspire and disrupt.

Oct 13-14, 2015

Copenhagen,Denmark

Europe's Customer Festival

Bringing together all aspects of the customer journey, Europe's Customer Festival is visited by leading CMO’s, CIO’s and other senior executives who want to learn about the latest customer-centric technology.

September 8-9, 2015

London, UK

SHOP.ORG

Created for digital and multichannel retailers, Shop.org Digital Summit is the place to discover new ideas, get actionable takeaways and build strong relationships with the brightest and most innovative players in the digital retail world. 

October 5-7, 2015

Philadelphia, PA

eMetrics Summit Berlin

Meet marketing analytics practitioners, experts and visionaries to discuss capturing and applying insights from data.

November 3-4, 2015

Berlin, Germany

Past Events

eTail Europe, a conference focusing on customers and multi-...

June 22-24, 2015 London, UK

Optimizely's event for the experience optimization and...

June 17-18, 2015 San

Hundreds of Digital Marketing professionals will be...

July 30,2015 Singapore

Adobe’s Digital Marketing Symposium in Sydney will connect...

July 28, 2015 Sydney,

Over 10,000 eCommerce professionals will come together at...

June 2-5, 2015 Chicago

As an international information consultancy, the etailcore...

May 14-15, 2015 New York

The latest trends and tools for more quantifiable digital...

London, UK April 29-30

A ClickTale's technology partner event, for open and...

San Francisco, CA April 13-

The only comprehensive event dedicated to digital analytics...

San Francisco, CA March 29

Sweden's leading conference and expo for everything digital...

Stockholm, Sweden March 24-

The German E-Commerce Conference Made By Retailers FOR...

Berlin, Germany March 17-19

The Digital Marketing Conference. ClickTale is Adobe's...

Salt Lake City, UT March 9-

ClickTale is Exhibiting, Come meet us there!

Palm Springs, CA, USA

The future of Digital Marketing and best practices.

The W Hotel Times Square,

The annual celebration of the modern marketing industry in...

Tobacco Dock, London, UK

Data Driven event for digital analytics, online marketing...

Estrel Hotel, Berlin, Germany

Upcoming Webinars

Unlocking the Customer Story from your Data Mountain
Coming soon - April 2015

Discover how advanced Digital Customer Experience technology is able to overcome the challenge of an increasingly complex customer data environment.

In this 30 minute webinar, Shai Tamari, Pre-Sales Manager from ClickTale shows how in-page customer experience technology, including advanced Heatmap and Session Playback software will connect the dots for your web analytics data, providing a clear picture of customer experience. With an accurate understanding of how customers interact and experience a website, organizations can set and achieve their online goals with greater reassurance; improving conversion rates and overall satisfaction.

Two webinars are scheduled for this week. 

Shai Tamari

Shai Tamari
Pre Sales Manager