Website errors. They happen. As web users, we encounter and are frustrated by them. As website owners, we understand that they annoy our customers, lower conversions, and negatively impact revenues. But as marketers, we tend to see website errors as a sort of force majeure -- something to be (hopefully) discovered, and then kicked down the line to be rectified. But here's the thing: Website errors are not beyond our reach. Today's advanced marketing toolbox enables us to discover them, evaluate their potential impact, and prioritize remediation.
ClickTale News & Events
Meet us at Adobe Digital Marketing Symposium in Paris 2015
Startups, we know, often believe in failing fast. And for the CEOs and corner-office types, a bit of risk and adrenaline can feel healthy.
A ClickTale research about six online personality types, providing optimization tips for unique behavior.
Clicktale in the media
We’ve all done it: grazed through our Facebook newsfeeds and impulsively hit the like button. But beyond the fact that it’s so easy to use, what exactly is it that we find so irresistible about this tiny, seemingly innocuous function? And why are we so compelled to like people, updates and media online?
There have been whispers in the press for a while now about Google X, a secretive underground Google laboratory where the search giant’s most compelling innovations have been dreamed up. But now a new secret is leaking out of that lair, and it has a lot to do with why Google is so good at big, bold ideas.
What’s the primary focus of most ecommerce sites? It’s almost certainly the product (or products) they sell. But, that shouldn’t be the only focus.
What happens when an organic form of existence, after evolving for millions of years, meets the last word in planned and designed addictiveness? Darwin goes searching for the gas pedal in this evolutionary phenomenon of his.
In the past decade, brick-and-mortar retailers have been forced to reckon with the rise of e-commerce, finally combating showrooming in recent years with price-matching schemes. They've also learned to leverage their own advantages — especially the ability of shoppers to see and touch the merchandise — by eliminating channels and offering delivery and pickup services of many kinds.
Users asses the perceived cognitive load of engaging with your product or service based on environmental cues they might not even be aware of—design accordingly.
Retail giant WalMart recently had an issue with their customers: namely that shoppers weren't able to use a 'Finder Tool' set up for the holiday season to help them find gifts. They enlisted ClickTale to help with the problem.
Web site aesthetics are big business. The average enterprise redesigns its web site every two years, pouring millions of dollars into the endeavor. But while cutting-edge graphics and design might yield a site that looks amazing, all those bells and whistles aren’t going to translate into higher profits if the site isn’t smooth and functional underneath its expensive sheen.
Shoppers can have more connection with their favorite brands now than at any time in history. They can go into stores, click through emails to targeted landing pages, check in with brands on social media and browse online stores while waiting at the doctor's office. But all that connection doesn't help if the online experience isn't good, according to ClickTale CEO Tal Schwartz.
Companies do strategic planning and implement accordingly to improve the quality of their services which in turn shall increase customer acquisition rate. Here is the list of 5 important softwares which every organization should use:
Adding DCX Management into the optimization cycle empowers A/B testing and replaces the guesswork with tangible data that reveals digital customer behavior. It sheds light on how visitors experience your website and interact with it.
Improving UX with pure science is a clear testament that you care not just about your customers, but your business too. This research sets an example for any organization struggling to gain visibility in the crowded online space.
Dr. Liraz Margalit, a psychologist at Clicktale, a firm that helps companies understand how customers are using their websites...said... "A factor such as 'convenience to purchase' or 'simplify my life' that didn't play a role in the past" becomes legitimate criteria. If a few years ago parents would only have looked at the end results (product functionality), now the purchasing process becomes central calculation."
Paul Fischer, a Salesforce consultant posting on LinkedIn’s Pulse network, explains how the LDS Church used these Bible videos integrated with long form content to produce an Easter-themed webpage entitled “Because He Lives” that is an excellent example of inbound marketing. Fischer points out this is no amateur effort. “Upon inspecting the elements of the Easter website I noticed that the page is using Clicktale,” Fischer says. “Clicktale is a sophisticated software suite that tracks ‘mouse heatmaps.’ Some of their customers include Logitec, Lenovo, and Walmart.”
Marketers everywhere are trying to get a better grip on what their customers really want. Yet many are so overwhelmed by the deluge of user data that they simply don't know where to start. Sometimes it helps to ask the basic questions. We asked Tal Schwartz, CEO of ClickTale, about why customers are behaving online the way they do. “Looking at your data, it can be clear that you have a problem with conversion rates, for example, but much less clear why,” said Schwartz.
Funding from leading global investment firm to be used to accelerate further development and global rollout of ClickTale's leading Digital Customer Experience technology for enterprises.
eTail East is the leading east coast conference for eCommerce & Multi-Channel Retail Innovators. Created by retailers, for retailers, eTail is a one-stop shop event where innovation, inspiration and socialization meet.
August 10-13, 2015
eShow is the largest European trade show for eCommerce, Online Marketing , Social Media , Internet of Things , Mobile and Hosting & Cloud Computing.
Sep 30 – Oct 1, 2015
eTail Nordic is the place for the most senior Nordic e-commerce professionals to innovate, develop, inspire and disrupt.
Oct 13-14, 2015
Bringing together all aspects of the customer journey, Europe's Customer Festival is visited by leading CMO’s, CIO’s and other senior executives who want to learn about the latest customer-centric technology.
September 8-9, 2015
Created for digital and multichannel retailers, Shop.org Digital Summit is the place to discover new ideas, get actionable takeaways and build strong relationships with the brightest and most innovative players in the digital retail world.
October 5-7, 2015
Meet marketing analytics practitioners, experts and visionaries to discuss capturing and applying insights from data.
November 3-4, 2015
eTail Europe, a conference focusing on customers and multi-...
Optimizely's event for the experience optimization and...
Hundreds of Digital Marketing professionals will be...
Adobe’s Digital Marketing Symposium in Sydney will connect...
Over 10,000 eCommerce professionals will come together at...
As an international information consultancy, the etailcore...
The latest trends and tools for more quantifiable digital...
A ClickTale's technology partner event, for open and...
The only comprehensive event dedicated to digital analytics...
Sweden's leading conference and expo for everything digital...
The German E-Commerce Conference Made By Retailers FOR...
The Digital Marketing Conference. ClickTale is Adobe's...
ClickTale is Exhibiting, Come meet us there!
The future of Digital Marketing and best practices.
The annual celebration of the modern marketing industry in...
Data Driven event for digital analytics, online marketing...
Discover how advanced Digital Customer Experience technology is able to overcome the challenge of an increasingly complex customer data environment.
In this 30 minute webinar, Shai Tamari, Pre-Sales Manager from ClickTale shows how in-page customer experience technology, including advanced Heatmap and Session Playback software will connect the dots for your web analytics data, providing a clear picture of customer experience. With an accurate understanding of how customers interact and experience a website, organizations can set and achieve their online goals with greater reassurance; improving conversion rates and overall satisfaction.
Two webinars are scheduled for this week.