Dr. Liraz Margalit, a psychologist at Clicktale, a firm that helps companies understand how customers are using their websites...said... "A factor such as 'convenience to purchase' or 'simplify my life' that didn't play a role in the past" becomes legitimate criteria. If a few years ago parents would only have looked at the end results (product functionality), now the purchasing process becomes central calculation."
ClickTale News & Events
Meet us at Europe's Customer Festival 2015
When it comes to website optimization, even global enterprises with dedicated web teams can unintentionally trigger adverse behavior from visitors
A ClickTale research about six online personality types, providing optimization tips for unique behavior.
Clicktale in the media
Paul Fischer, a Salesforce consultant posting on LinkedIn’s Pulse network, explains how the LDS Church used these Bible videos integrated with long form content to produce an Easter-themed webpage entitled “Because He Lives” that is an excellent example of inbound marketing. Fischer points out this is no amateur effort. “Upon inspecting the elements of the Easter website I noticed that the page is using Clicktale,” Fischer says. “Clicktale is a sophisticated software suite that tracks ‘mouse heatmaps.’ Some of their customers include Logitec, Lenovo, and Walmart.”
Internet users do love video. The average consumer with an Internet connection watches roughly 206 videos per month, and Nielsen claims 64 percent of marketers expect video to dominate their strategies in the near future. Taking a look at the numbers, it seems like a no-brainer to say that video content is more engaging than text. But tapping into a little basic psychology, we can further break down these findings, and also describe the conditions that will drive visitors to prefer text.
ClickTale, the pioneer of Digital Customer Experience (DCX) Management technology today announced plans to significantly expand its North American operations by establishing its headquarters in the San Francisco Bay Area to meet surging customer and technology partner growth; this, in addition to its established East Coast offices. In addition, the company appointed Tuval Chomut to the newly created role of Chief Operating Officer. The West Coast expansion comes on the heels of a $35 million growth equity round, led by global investment firm KKR with participation from Amadeus Capital Partners, Viola Credit and other existing investors
Consider a scene that happens a billion times a day, at a billion computers across the globe. A man is searching online for new running shoes, or a woman is clicking through e-commerce sites on the hunt for a birthday gift, a new dress or a book to read on her next vacation. Shoppers navigating the online marketplace think they are in control of their decisions. But the truth is, as they scroll and browse and perhaps buy, there are dozens of unconscious processes and cues directing their behavior.
For businesses with online marketplaces, understanding how these unconscious cues affect consumers is crucial.
New Impact Recorder offers a precise, cost-effective option for enterprises to home in on their website’s trouble spots and react accordingly.
While enterprise websites receive millions of visitors per day, ClickTale has developed a cost-effective means to sift through mountains of data. The Impact Recorder offers an alternative to data overload: Record every visitor session, but only store and analyze the sessions that matter the most, distilling the data to the most valuable insights into your customers’ behavior.
...While behavior on the Web is 'a black box' for most companies, such knowledge will become essential to attract customers.
TEL AVIV, Israel, January 28, 2015 — ClickTale, a leader in enterprise Digital Customer Experience (DCX) Management, today announced a $35 Million investment led by leading global investment firm KKR, with participation from Amadeus Capital Partners, Viola Credit and other existing investors. ClickTale offers a full enterprise-grade SaaS solution that allows customers to actually see how visitors are interacting with their website. ClickTale’s visualization layer eliminates the guesswork in identifying points of friction and has proven its capability to help marketers significantly improve engagement and conversion. ClickTale delivers significant ROI to customers in a short timeframe and is utilized by a global customer base, including many Fortune 1000 companies, such as Home Depot, Tele2, Sears, Adobe and Walmart.
Although each person is different and has an individual style, I have identified six recurring patterns of behavior that I identify as specific “online personality types.” In this piece, I’ll discuss the six pattern types, explain the psychological drivers of their behavior, and provide site optimization tips that online businesses can use to leverage each type’s unique desires.
Comparing all services, one stand out as being more professional and more mature: ClickTale. If you have got the money and are more than serious about your analytics needs, they seem like the obvious choice.
If there is one important lesson learned from the many studies conducted in web usage, web analytics, and web optimization fields, it is that to see results, online businesses need to ‘feel’ their clients.
Every day, I get emails from online marketers interested in uncovering best practices for improving their online conversions. They hope our data holds magic formulas about button colors that convert, “killer” copywriting words, winning layouts, and things like that. And while we can tell a specific company that tested a red button versus a green button which one worked for them, unfortunately, such a magic formula, that works the same way for everyone, simply does not exist.
Adobe’s Digital Marketing Symposium in Sydney will connect between 1000 digital leaders from the region, explore the latest trends and learn how to improve their digital marketing efforts even more.
July 28, 2015
Hundreds of Digital Marketing professionals will be attending Adobe’s Digital Marketing Symposium in Singapore to connect, share, learn and explore latest trends and innovations.
Bringing together all aspects of the customer journey, Europe's Customer Festival is visited by leading CMO’s, CIO’s and other senior executives who want to learn about the latest customer-centric technology.
September 8-9, 2015
Created for digital and multichannel retailers, Shop.org Digital Summit is the place to discover new ideas, get actionable takeaways and build strong relationships with the brightest and most innovative players in the digital retail world.
October 5-7, 2015
Meet marketing analytics practitioners, experts and visionaries to discuss capturing and applying insights from data.
November 3-4, 2015
eTail Europe, a conference focusing on customers and multi-platform understanding, is the premier event for senior eCommerce and online marketing executives in Europe.
June 22-24, 2015
Optimizely's event for the experience optimization and testing community
June 17-18, 2015
Over 10,000 eCommerce professionals will come together at the world’s largest eCommerce event to share their expertise and learn from the best in the industry.
June 2-5, 2015
As an international information consultancy, the etailcore live event will host the most prominent thought-leaders in eCommerce to discuss and learn about digital marketing trends, mobile, Omnichannel solutions and more.
May 14-15, 2015
New York City
The latest trends and tools for more quantifiable digital marketing results
A ClickTale's technology partner event, for open and actionable platforms redefining marketing agility
San Francisco, CA
The only comprehensive event dedicated to digital analytics and marketing optimization.
Sweden's leading conference and expo for everything digital
The German E-Commerce Conference Made By Retailers FOR Retailers
The Digital Marketing Conference. ClickTale is Adobe's technology partner.
Salt Lake City, UT
March 9-13 2015
ClickTale is Exhibiting, Come meet us there!
Palm Springs, CA, USA
Feb 17-20, 2015
The future of Digital Marketing and best practices.
The W Hotel Times Square, NYC
November 19, 2014
Discover how advanced Digital Customer Experience technology is able to overcome the challenge of an increasingly complex customer data environment.
In this 30 minute webinar, Shai Tamari, Pre-Sales Manager from ClickTale shows how in-page customer experience technology, including advanced Heatmap and Session Playback software will connect the dots for your web analytics data, providing a clear picture of customer experience. With an accurate understanding of how customers interact and experience a website, organizations can set and achieve their online goals with greater reassurance; improving conversion rates and overall satisfaction.
Two webinars are scheduled for this week.