ClickTale News & Events

Clicktale in the media

Did Video Kill Text Content Marketing?

Internet users do love video. The average consumer with an Internet connection watches roughly 206 videos per month, and Nielsen claims 64 percent of marketers expect video to dominate their strategies in the near future. Taking a look at the numbers, it seems like a no-brainer to say that video content is more engaging than text. But tapping into a little basic psychology, we can further break down these findings, and also describe the conditions that will drive visitors to prefer text.

Press Release: ClickTale to Expand North American Footprint with West Coast Headquarters

ClickTale, the pioneer of Digital Customer Experience (DCX) Management technology today announced plans to significantly expand its North American operations by establishing its headquarters in the San Francisco Bay Area to meet surging customer and technology partner growth; this, in addition to its established East Coast offices.  In addition, the company appointed Tuval Chomut to the newly created role of Chief Operating Officer.  The West Coast expansion comes on the heels of a $35 million growth equity round, led by global investment firm KKR with participation from Amadeus Capital Partners, Viola Credit and other existing investors

Reach Your Customers Through The Subconscious

Consider a scene that happens a billion times a day, at a billion computers across the globe. A man is searching online for new running shoes, or a woman is clicking through e-commerce sites on the hunt for a birthday gift, a new dress or a book to read on her next vacation. Shoppers navigating the online marketplace think they are in control of their decisions. But the truth is, as they scroll and browse and perhaps buy, there are dozens of unconscious processes and cues directing their behavior.
For businesses with online marketplaces, understanding how these unconscious cues affect consumers is crucial.

Press Release: ClickTale provides a Data Lifeline to enterprises drowning in the sea of Big Data

New Impact Recorder offers a precise, cost-effective option for enterprises to home in on their website’s trouble spots and react accordingly. 

While enterprise websites receive millions of visitors per day, ClickTale has developed a cost-effective means to sift through mountains of data. The Impact Recorder offers an alternative to data overload: Record every visitor session, but only store and analyze the sessions that matter the most, distilling the data to the most valuable insights into your customers’ behavior.

ClickTale Raise $35M to Improve Customer Experience in Digital Age

...While behavior on the Web is 'a black box' for most companies, such knowledge will become essential to attract customers.

Press Release: ClickTale Raises $35M to Accelerate Global Expansion in a Growth Equity Round Led by KKR

TEL AVIV, Israel, January 28, 2015 — ClickTale, a leader in enterprise Digital Customer Experience (DCX) Management, today announced a $35 Million investment led by leading global investment firm KKR, with participation from Amadeus Capital Partners, Viola Credit and other existing investors. ClickTale offers a full enterprise-grade SaaS solution that allows customers to actually see how visitors are interacting with their website. ClickTale’s visualization layer eliminates the guesswork in identifying points of friction and has proven its capability to help marketers significantly improve engagement and conversion. ClickTale delivers significant ROI to customers in a short timeframe and is utilized by a global customer base, including many Fortune 1000 companies, such as Home Depot, Tele2, Sears, Adobe and Walmart.

Designing for Different Online Personality Types

Although each person is different and has an individual style, I have identified six recurring patterns of behavior that I identify as specific “online personality types.” In this piece, I’ll discuss the six pattern types, explain the psychological drivers of their behavior, and provide site optimization tips that online businesses can use to leverage each type’s unique desires.

Review: Heatmap & user recording software

Comparing all services, one stand out as being more professional and more mature: ClickTale. If you have got the money and are more than serious about your analytics needs, they seem like the obvious choice.

Improving website conversions through Psychology 101

If there is one important lesson learned from the many studies conducted in web usage, web analytics, and web optimization fields, it is that to see results, online businesses need to ‘feel’ their clients. 
Every day, I get emails from online marketers interested in uncovering best practices for improving their online conversions. They hope our data holds magic formulas about button colors that convert, “killer” copywriting words, winning layouts, and things like that. And while we can tell a specific company that tested a red button versus a green button which one worked for them, unfortunately, such a magic formula, that works the same way for everyone, simply does not exist.

Past News

Will a Specific Color Change the Behavior of Your Website...
Color is shown to be a significant determinant for both website trust and satisfaction. Color has the potential to communicate meaning to the user and influence their perception through the priming effect, how the exposure to one stimulus influences the way we will respond to another stimulus. In that way the exposure to a certain color can influence the visitor’s reaction towards the site in a carryover effect, meaning that the emotional reaction towards a color can be translated into a positive or negative...
Triggering an intuitive response is the key to boosting online...
When developing e-commerce retail product websites, UX designers generally assume that the inclusion of customer reviews, technical specs and other information will generally increase the likelihood of a customer purchasing the product. However, research recently conducted by ClickTale into the online sales of a very popular retail gadget found the opposite to be true: the more details that visitors were provided, the less likely they were to purchase the gadget.
The Psychology Of Online Customization
Contributed by Dr. Liraz Margalit the Customer Experience Psychologist at ClickTale E-commerce firms are discovering the value of online product customization and the additional revenue potential that can be generated from it. Over the last few years, product customization has burgeoned in the online space, as consumers look to buy a plethora of differing mass customized goods from suits to handbags and shoes, from bicycles to personal computers. A survey of more than 1,000 online ...
The Last Thing You Want Your Customers to Do: Think
Contributed by Dr. Liraz Margalit the Customer Experience Psychologist at ClickTale Product information is considered to be a crucial factor in purchasing experience. According to the American Express Retail Monitor, 85 percent of retailers view the provision of product information as a key factor in attracting consumers. The prevalent assumptions regarding ecommerce product pages dictate that exposure to reviews, product details and technical specifications increase the likelihood of purchasing the product. However, analyses of...
Use Heatmaps To See How Visitors Are Interacting With Your Site
Analytics are effective in showing how many clicks your website gets and how they got there. While this information can be useful in tweaking your search engine marketing efforts, you still may be missing a very important piece of the puzzle. Once your marketing has done its work and sent potential customers your way, how do you know which sections of your site are successful? A guest could leave halfway through scrolling through your main page due to a small issue that could easily be tweaked. Heatmaps are a great way to gather insight...
Enhance Your Creativity Through Analytics
There are two primary kinds of analytics you can use to validate your creative ideas: 1 - Behavioral analytics like those delivered by Google Analytics and Adobe SiteCatalyst. These tools track the page-to-page behavior of visitors en masse. 2 - User interaction analytics like those delivered by Crazy Egg and ClickTale. These tools use heatmaps and session replays to uncover the way visitors interact with specific pages. With these tools, we can look for evidence that our creative ideas will make a difference.
iPerceptions and ClickTale Team Up to Combine Digital Customer...
iPerceptions and ClickTale Team Up to Combine Digital Customer Experience Insights With Voice of the Customer Feedback.  iPerceptions, Inc. a leader in Digital Customer Research solutions, and ClickTale(R), the enterprise leader in Digital Customer Experience, today announced the integration of their two solutions to provide in-depth digital customer experience context to Voice of the Customer feedback. Leveraging patent-protected technology, the iPerceptions-ClickTale solution automatically triggers a ClickTale Session Playback recording when...
Adobe Adds ClickTale Visualization Tools
Ever want to watch how prospects either discover or discard your products and services while traveling through your website? Users of Adobe Analytics will now be able to watch videos of anonymous visitors' browsing sessions thanks to an integration of ClickTale feature. ClickTale's tools allow marketers to identify and assemble high-value audiences. In combination with Adobe Analytics, ClickTale claims, they will now be able to analyze segments and use new insights to optimize conversion paths segment by segment.
Measuring the Digital Voice of the Customer Experience
To effectively solve customer issues, it's necessary to understand the visitor experience. Fortunately for digital professionals, technologies exist which make the challenge of doing this far simpler. Digital customer research solution iPerceptions and ClickTale, a provider of digital analytics (including heatmaps and visitor playback recordings) and customer experience solutions, have integrated their solutions to enable marketers to connect a visitor's online feedback with their actual in-page experience.

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Upcoming Events

Adobe Summit EMEA, London

Adobe's Digital Marketing Conference EMEA.
Together with industry pros and innovators, you'll explore the latest trends and tools, and learn how to get better, more quantifiable results from your digital marketing programs. 

ICC ExCeL

London, UK
April 29-30

etail core live, NYC

As an international information consultancy,  the etailcore LIVE event will host the most prominent thought-leaders in eCommerce to discuss and learn about digital marketing trends, mobile, Omnichannel solutions and more. 

May 14-15, 2015
New York City

IRCE Chicago

Over 10,000 eCommerce professionals will come together at the world’s largest eCommerce event to share their expertise and learn from the best in the industry. 

June 2-5, 2015
Chicago

Adobe Symposium Sydney

Adobe’s Digital Marketing Symposium in Sydney will connect between 1000 digital leaders from the region, explore the latest trends and learn how to improve their digital marketing efforts even more. 

July 28, 2015
Sydney, Australia 

Adobe Symposium Singapore

Hundreds of Digital Marketing professionals will be attending Adobe’s Digital Marketing Symposium in Singapore to connect, share, learn and explore latest trends and innovations.  

July 30,2015
Singapore

Past Events

A ClickTale's technology partner event, for open and actionable platforms redefining marketing agility

San Francisco, CA
April 13-15

The only comprehensive event dedicated to digital analytics and marketing optimization.

San Francisco, CA
March 29 – April 2

Sweden's leading conference and expo for everything digital

Stockholm, Sweden
March 24-25

The German E-Commerce Conference Made By Retailers FOR Retailers

Berlin, Germany
March 17-19

The Digital Marketing Conference. ClickTale is Adobe's technology partner.

Salt Lake City, UT
March 9-13 2015

ClickTale is Exhibiting, Come meet us there!

Palm Springs, CA, USA 
Feb 17-20, 2015

The future of Digital Marketing and best practices.

The W Hotel Times Square, NYC
November 19, 2014 

The annual celebration of the modern marketing industry in the UK.

Tobacco Dock, London, UK
Nov 12-13, 2014

Data Driven event for digital analytics, online marketing & optimization.

Estrel Hotel, Berlin, Germany
Nov 12-13, 2014

Upcoming Webinars

Unlocking the Customer Story from your Data Mountain
Coming soon - April 2015

Discover how advanced Digital Customer Experience technology is able to overcome the challenge of an increasingly complex customer data environment.

In this 30 minute webinar, Shai Tamari, Pre-Sales Manager from ClickTale shows how in-page customer experience technology, including advanced Heatmap and Session Playback software will connect the dots for your web analytics data, providing a clear picture of customer experience. With an accurate understanding of how customers interact and experience a website, organizations can set and achieve their online goals with greater reassurance; improving conversion rates and overall satisfaction.

Two webinars are scheduled for this week. 

Shai Tamari

Shai Tamari
Pre Sales Manager