Uncover deep insights and understand the context of the data you’re getting from your existing marketing ecosystem, including all of your favorite optimization, VoC and analytics tools. Bridge the data sets from every system to gain a comprehensive picture of your enterprise’s digital customer experience.
With two-way integrations, leverage existing data sets or segments you’ve already set up in your analytics tool to gain deeper insights to visitor usability and in-page behavior. Conduct proactive top-down analyses to maximize revenues from different segments. Discover what visitors from marketing campaigns are looking for, and then boost conversion rates for landing pages, forms and shopping carts. From within your analytics interface, get one-click access to session replays and aggregated reports.
A/B and Multivariate Testing
Take the guesswork out of what affects user behavior by viewing session replays and analyzing heatmaps before initiating a test. Run post-test analyses to uncover how the changes you’ve made impact visitors' interactions. Get faster insights into your entire testing optimization cycle, engineer smarter tests, and deliver substantial results.
Voice of Customer
Link session replays and event-triggered recordings to gain an in-depth look at the behavior and in-page experience of visitors who voice feedback about your site or services. Pinpoint specific website elements causing user struggle and generate heatmaps based on satisfaction scores. Quickly resolve customer experience problems for both individual users and entire user segments, and leverage the observations to quickly optimize the website experience, reduce maintenance costs and improve online conversions.
Tag Management Solutions
For pages that change with every user, such as shopping carts, store the exact version the user has seen. View the page during playbacks and make strategic, data-driven decisions with a comprehensive picture of the user experience.