In the crowded content space, every visit counts. Companies make massive investments in driving traffic to maximize advertiser value. But actual user experience and engagement can complicate and negatively impact revenue, raising tough questions:
Not all engagement is good engagement. Does high time on page truly reflect satisfied users?
Referral metrics don’t tell the whole story. How can you know why users really come to our site/app, and which content or elements increased engagement during their time on page or in-app?
To optimize ad placement and performance, not to mention ROI, we need to understand exactly where on our pages users are focusing.
How are visitors interacting with our sharing mechanisms, and could placement be improved?
The New York Times Company is a leading global media company that publishes The New York Times, The International New York Times, its websites and related businesses. In the fall of 2015, The Times announced that it had surpassed 1 million digital subscribers and outlined a plan to double digital revenues by prioritizing user experience.
Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the U.K. The company’s cable network delivers ultrafast broadband to around half of all U.K. homes, with speeds of up to 152 Mbps, as well as market leading connectivity to thousands of public and private sector organizations across the country.