On e-commerce websites and apps, where every micro-change can measurably impact revenues, merchants face a multitude of unanswered user experience questions, such as:
High shopping cart abandonment rate (~70%) is a constant headache for digital merchants. How would revenues be impacted if we could see and pinpoint the exact causes?
Now that we’ve invested in the technology to create personalized offers and content, how can we gauge ROI from this new revenue channel more effectively?
With so much content and such a broad service offering, how can we be sure consumers are finding their way optimally through our site or our app?
People access our site from multiple devices. How do we ensure an optimum user experience for our omnichannel digital customers, regardless of device/channel?
1-800 Contacts is the largest retailer of contact lenses in the United States, with over 30 million orders filled for over eight million customers. The online powerhouse leveraged Clicktale’s ROI-focused insights, together with workflow integrations across the entire analytics ecosystem, to raise mobile conversions by 4.3% - an 115% ROI within two months.
The North Face offers technically advanced products to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and more. The North Face team sensed a problem with the performance of their shopping cart page and turned to Clicktale to understand the "why." Clicktale pinpointed the issue, and conversions went up by 62%.