Reinventing the online fashion business by creating a closer relationship between customer and brand, through a personalized and unique styling service
LOS ANGELES, CA – March 06, 2018 – Leading innovative e-commerce brand, TechStyle Fashion Group, has announced a 4.5% lift in lead conversion, 1.5x higher than the industry average driven by its collaborative partnership with specialist experience analytics firm, Clicktale.
As one of the first companies to bring fast fashion online, TechStyle leads the way when it comes to thriving in, and defining, the 21st century retail environment, by reinventing fashion through the use of innovative technology, creating a personalized, data-driven e-commerce platform. In 2017, TechStyle shipped 80 million products across its four fashion-forward brands`, JustFab, Fabletics, Shoedazzle and FabKids to its community of five million active members across 10 countries.
This exceptional growth has been achieved by harnessing Clicktale’s innovative ‘digital body language’ and behavioral analytics solution to deliver in-depth insights into the customer experience online. As a result, TechStyle is able to analyze the in-page experience, evaluate customer behavior and enhance its customer experience offerings accordingly.
The combination of key learnings from insightful and actionable data means that TechStyle is now able to digitally map the entire customer journey. Clicktale is the only solution that enables businesses to understand customer intent through digital body language, and the insights derived have helped TechStyle craft a more personalized, seamless and easy-to-use digital shopping platform for its members.
Traci Inglis, Brand President, JustFab & Shoedazzle at TechStyle Fashion Group, said: “For TechStyle, Clicktale’s technology is mission-critical. In a competitive and crowded online marketplace, understanding the needs of the customer and providing a flawless visitor experience is absolutely crucial.”
Traci continued: “By harnessing the power of experience analytics, we have a comprehensive overview of the entire customer journey. This means that we are better placed to recognize and react to the intentions of our customers, and we can identify new ways in which we can meet their expectations and demands. As a global e-commerce retailer committed to driving innovation, we want to ensure that we continue to deliver an unrivalled customer experience.”
Geoff Galat, Chief Marketing Officer at Clicktale, said: “TechStyle is a truly revolutionary brand taking an entirely new approach to e-commerce and fashion retail. Given this unique offering, we are very excited to be working alongside such a pioneering brand and to help deliver the very best online experiences for TechStyle’s growing customer base.
“Both Clicktale and TechStyle are committed to pioneering customer experiences, thinking beyond traditional metrics to help reshape both the ways in which companies think about their products, and the way in which customers interact with their favourite brands.”
Clicktale taps into the wisdom and behavior of millions of visitors so that businesses can deliver the best digital experiences to drive amazing business results. Complex behavioral patterns are synthesized based on millisecond-level actions such as hovers and scrolls, enabling businesses to interpret their customers’ digital body language and understand intent. The pioneer in Experience Analytics, Clicktale marries cognitive computing, machine learning and psychological research to automatically surface issues and answer questions that keep executives up at night. With unique behavioral data, clear visualizations, and world-class customer experience expertise, Clicktale is driving the “Experience Era” at the world’s leading brands.
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