Clicktale builds unique integration to provide brands with a complete customer experience overview
June 18, 2018, London, UK – Clicktale has today announced a strategic integration with Domo, the cloud-based operating system for businesses, to help brands fully leverage the power of their customer data. The partnership will enable the addition of behavioral analytics to real-time customer data from across the business to create a more nuanced understanding of customers’ intent and needs. The comprehensive integration of data will offer brands deeper customer insights to further optimize digital experiences.
The integration brings together Domo’s scalable platform, which is designed to optimize business performance by connecting the right real-time data to the right people to improve business results, with Clicktale’s industry leading experience analytics platform. Clicktale analyzes complex behavioral patterns based on millisecond-level actions such as hovers, clicks and scrolls, so that businesses can deliver the best digital experiences to drive tangible business results.
The new solution allows any Clicktale customer using the Domo platform to combine behavioral information from Clicktale with the full set of Domo’s real-time data and insights to gain a deeper understanding of customer behavior. This includes replaying individual customer sessions directly from links inside the Domo platform to build a more complete picture of digital experience. Customers can choose from a range of pre-built dashboards or bespoke reports, enabling them to tap into the needs and intents of millions of visitors, to deliver insights that improve customer experience and conversion rates, as well as increase loyalty.
The partnership was driven by customer demand for a joint Clicktale and Domo solution, to bring together complete data sets and allow stakeholders to pivot between solutions easily, solving challenges caused by an ever-increasing number of siloed data sets and the resulting partial view of the customer.
Speaking about the integration, Mr. Kohei Kagami, Chief of Digital Marketing Strategy at Sony Network Communications (SNC) said: “The ability of the Clicktale solution to integrate seamlessly with Adobe Analytics and Domo means SNC can run daily reports for internal management that include engaging visualizations and actionable insight, instead of just a list of numbers.”
Aaron Watson, VP World Wide Business Development at Clicktale added, “Our integration with Domo is a powerful and convenient method to leverage Clicktale’s unique data and insights to better quantify digital experiences and corresponding business impact. It allows our customers to have complete visibility into brand experience and performance.”
Clicktale taps into the wisdom and behavior of millions of visitors so that businesses can deliver the best digital experiences to drive amazing business results. Complex behavioral patterns are synthesized based on millisecond-level actions such as hovers and scrolls, enabling businesses to interpret their customers’ digital body language and understand intent. The pioneer in Experience Analytics, Clicktale marries cognitive computing, machine learning and psychological research to automatically surface issues and answer questions that keep executives up at night. With unique behavioral data, clear visualizations, and world-class customer experience expertise, Clicktale is driving the “Experience Era” at the world’s leading brands.
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