Las Vegas, Nevada – (March 22, 2016) – Clicktale, the leader in digital customer experience, has won the Adobe 2015 Marketing Cloud Innovation Partner of the Year, Americas Award, in recognition of its deep integrations and customer success stories. The award was presented by Matt Thompson, EVP, Worldwide Field Operations, during Partner Day at Adobe Summit in Las Vegas.
Clicktale’s cloud-based customer experience management platform is used by Fortune 500 companies such as Walmart, CNN, Allstate, UBS and Adobe to optimize experiences on desktop and mobile devices. An Adobe partner since 2010, Clicktale integrates with Adobe Analytics, Adobe Target and Adobe Experience Manager.
“It’s a great honor for Clicktale to be named Adobe’s most innovative partner,” said Dr. Tal Schwartz, Clicktale’s founder and CEO. “Visualizing customer behavior has always been at the heart of what we do, and our bi-directional Adobe integrations enable brands to analyze underperforming segments, fix leaky conversion funnels, and increase customer loyalty and lifetime value, to name a few examples.”
“Clicktale has unique technology that visualizes the customer journey, helping marketers quite literally see how they can positively change the digital experiences of their customers,” said John Mellor, VP, Strategy, Alliances, and Marketing at Adobe. “We celebrate Clicktale’s innovation with this award, but we also recognize the importance of technology partnerships like this one in extending and enriching the value of Adobe Marketing Cloud to joint customers.”
The award follows a record-breaking 2015 for Clicktale, including hundreds of new accounts and double to triple-figure growth across key metrics. In addition, many of the company’s customers reported tens of millions of dollars in new revenues attributed to optimizations implemented following Clicktale’s customer insights.
As part of the Adobe Exchange, Adobe also announced a new program for Marketing Cloud partners in which Clicktale is a charter Premier Tier member. As a top-level partner, Clicktale and Adobe will deepen and broaden their relationship across several disciplines, including development, product, sales, and marketing. Premier Tier members will enjoy numerous benefits, including expanded access to Adobe technical and product experts, co-marketing benefits, and a deep relationship with the Adobe field organization.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, audience management, video, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud.