As one of Europe's fastest growing Telecom operators, the Tele2 website servers some 20 million unique visitors per month, and is central to the company’s business strategy.
Tele2 turned to Clicktale to gain a better understanding of the behavior of their website visitors, with the goals of lowering time to market, growing competitive advantage, and increasing customer lifetime value and loyalty.
Watch this two-minute video and learn how Tele2 leveraged Clicktale’s heatmaps and session replays to:
- Understand the numbers behind their user experience assumptions and opinions to roll-out new services quickly and confidently.
- Move to data-driven decision making.
- Grow loyalty by increasing website usability, saving customers time and exceeding online service expectations.