Among the analytics tools we use, we rely heavily on Adobe and Clicktale. The value of Clicktale is that it adds an extra layer of analytics to our existing Adobe Analytics and Adobe Discover data. This additional insight helps us to understand precisely how visitors behave on our websites. The unique value Clicktale adds is the ability to show “why”.
Adobe tells us plenty about our visitor funnels and different statistical segments. However, Clicktale goes deeper into the data, explaining the reasons behind Adobe statistics. For example, Clicktale technology reveals reasons for checkout form abandonment by identifying issues within specific form fields.
Through its heatmaps, it shows us how to improve page layout and user experience to increase conversion rates. The insights we gather are extremely valuable in driving our UX, Content and website testing strategies.