Dieter Davis, formerly in charge of web analytics at Nike, Expedia, and Hotels.com, believes that Clicktale humanizes the digital consumer experience. In this two-minute video, he discusses the role of web analytics in the digital ecosystem, and how solutions like Clicktale's can and should impact every aspect of the organization.
In this video, Dieter discusses:
- Clicktale’s unique, SaaS-ready solution and pre-integrations with leading marketing tools
- Clicktale’s accurate heatmap and session replay capabilities
- Understanding in-page analytics and seeing the actual consumer experience