The “Godfather of Web Analytics” on how Clicktale helps make the web better

Jim Sterne, founder of e-Metrics Summit and web analytics pioneer, discusses the valuable role Clicktale plays in the ongoing analytics process required to address changing customer needs.

In this to short video, he touches on how Clicktale enables personalization beyond what has been possible to date, by:

  • Integrating customer data with behavioral data, session replay, and feedback.
  • Providing visibility into in-app behavior as well as downloads.
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