Brady Corp. reveals why one version resulted in lower conversion

One of the most popular product categories on is Signs. With the goal of improving conversion rates, analyzed Clicktale heatmaps to identify the areas that visitors engaged with most, and ran a multivariate test on three of the most influential sections of the page.

The test was aimed at optimizing the number of visitors who continue from this step to eventually converting successfully. tested the text on the main banner, removing the 'Design Your Own' Online button, and centering the 'Find-a-Sign' search. As the multivariate test got underway, quickly encountered some unexpected customer behavior. Whenever the 'Find-a-Sign' search was centered, the conversion rate dropped. 

The optimization team turned to the integration between Clicktale and Maxymiser to explain why visitors behaved differently on each of the versions...

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