Using Customer Experience to monetize web analytics segments

In this 35 minute webinar Adam Greco (Adobe Analytics expert), Siping Roussin (Lenovo) and Joseph Fuerst (Clicktale) explain:

  • How Lenovo used Clicktale and Adobe Analytics to provide actionable insights into their most valuable target audience segment.
  • How purchasers and non-purchasers experience a website differently.
  • How to determine which actions lead to purchase and why failure occurs for non-purchasers.
  • What elements to emphasize in order to create conversion success and what elements to eliminate to prevent bounce.
Book a demo to see how customer experience management can improve your business
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