In this 35 minute webinar Adam Greco (Adobe Analytics expert), Siping Roussin (Lenovo) and Joseph Fuerst (Clicktale) explain:
- How Lenovo used Clicktale and Adobe Analytics to provide actionable insights into their most valuable target audience segment.
- How purchasers and non-purchasers experience a website differently.
- How to determine which actions lead to purchase and why failure occurs for non-purchasers.
- What elements to emphasize in order to create conversion success and what elements to eliminate to prevent bounce.