Tele2 raises conversions, ROI with Clicktale

At Webbdagarna in Stockholm, Tele2’s Online Challenger Program Manager, Ludvig Anden, described the experience of one of Europe’s fastest-growing Telecom providers with Clicktale.

After launching a new web site – Tele2 saw sales...drop! That’s when they realized that they needed behavioral insights, and turned to Clicktale to:

  • Analyze scroll reach – Tele2 found a 27% form dropoff rate, and leveraged Clicktale revise poorly-performing forms.
  • Dig into field analytics – Tele2 used Clicktale to examine form field performance and pinpoint content validation bugs.

The results? Tele2 saw growth in both conversions and revenues. They also leveraged Clicktale to raise ROI on their marketing. Watch the video, and see how!

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