To improve the customer experience on your site, you need to really understand how customers are using your environment. And that insight needs to come alive for leadership, technical teams, and support teams as well as for e-commerce and digital marketing teams.
In this video, Ana Grace, GoDaddy’s Director of Ecommerce, Global Product Management, shares how Clicktale empowers her team to deliver a better customer experience by:
- Providing full visibility into how customers behave on the GoDaddy site
- Creating clear visual insights that are accessible for leadership, support and technical teams
- Reducing optimization iterations for GoDaddy’s new mobile-first site