1-800 Contacts gets a clear view of its customers

1-800 Contacts is the largest retailer of contact lenses in the United States, with over 30 million orders filled for over eight million customers.

Learn how this online powerhouse markedly enhanced their customer experience by leveraging ROI-focused insights, together with analytics, VoC and AB testing. 1-800 Contacts improved its order and purchase process - making it easier and more convenient to purchase contacts. The results?

  • 4.3% higher mobile conversions
  • 115% annual ROI after less than two months use
  • Mobile conversions growth within only two weeks of implementation
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