Financial Services Case Study

A leading retailer of alternative financial services for consumers wanted to provide a smoother online experience via their mobile website. One of the challenges the company faced was a 32% failure rate in loan applications coming from mobile devices.

Clicktale’s analysis drilled down from the user group encountering the problem (via heatmaps) to the individual user experiences (via session replays). This enabled the retailer to quickly pinpoint and correct the error, resulting in an immediate growth in application submissions and ultimately
higher revenue.

Learn how this leading provider achieved several quick wins and long-term usability improvements to its mobile site, including:

  • 14% increase in overall conversions over mobile
  • 10% growth in applications for short-term loans via mobile
  • 18% rise in applications for installment loan products via mobile
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