Online personas : advanced personalization for optimizing e-commerce activities

Identifying your customers, their needs and what motivates them to purchase is crucial for the sales process. Offline, it is often immediate and almost intuitive. Online, this is much more difficult to achieve.

Our web psychologist, Dr. Liraz Margalit, used Clicktale to analyze the behavior of thousands of site visitors. She identified Six Online Personality Types, each with its own Digital Body Language. By identifying your online customers’ psychological motivations you can proactively assist them with the decision making process, and optimize the conversion.

Download the article to learn more about the six personas and get practical personalization tactics to optimize your Digital Customer Experience.

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