Data-driven A/B Testing: The Value-Added Ingredient
Why cast a wide net when you can use a laser to pin-point your A/B testing targets? While A/B Testing allows you to zoom in on a given page element and answer questions like which of several elements works best in a spot or which version of a page converts more, it generally can’t answer “why”.show more
Six easy steps to reducing your bounce rate
You invest in increasing site traffic: from paid to earned media, social engagement, campaigns, content, and more. And while increasing site traffic is important, there is something else you must ...show more
The Holidays Are Here – Is Your Situation Room Ready?
This holiday season, customer experience is taking its rightful place in the retail situation room. For e-commerce retailers, holiday season stakes are high.show more
You aren’t measuring “wows”? So how do you expect to deliver them?
Why should you pay attention to a topic related to measuring “wows” and emotion?show more
#UX tales from my laptop this holiday season
In the time I’ve been working in digital experience, my online shopping has probably increased by at least 600%. Honestly I have the numbers to prove it.show more