"The Christmas page
Walmart’s use of the finder tools and helped fix all issues that customers were experiencing with them."
On E-commerce websites, where every micro-change on a page can measurably impact revenues, online merchants face a multitude of unanswered user experience questions, such as:
- What exactly is causing abandonment? High shopping cart abandonment rate (averaging nearly 70%) is a constant headache for online merchants. How would revenues be impacted if you could see and pinpoint the exact causes of it?
- Does mass customization work? Now that you’ve invested in the technology to create personalized offers and content, how can you gauge ROI from this new revenue channel more effectively?
- Is our site’s navigation working? With so much content and such a broad service offering, how can you be sure consumers are finding their way optimally through your site?
- Is customer experience optimized across all devices? People access your site from multiple devices. How can you ensure an optimum user experience for each device?
ClickTale for E-Commerce
With digital customer experience as the lifeblood of your organization, gaining insight into exactly what users are doing on your site is nothing short of critical. ClickTale’s end-to-end digital optimization solution enables industry-leading enterprise customers to enhance revenues and exceed KPI's by drilling deep into consumer behavior through session replays, form analytics and interactive heatmaps, coupled with in-depth expert analysis. Our deep integration with over 50 leading enterprise software vendors adds measurable value to our traditional analytics, A/B testing and VoC partners including Adobe, Maxymiser, OpinionLab, and more.