Mouse Move Heatmaps
The definitive method for conducting accurate eye-tracking on a massive scale at a fraction of the cost. By aggregating the mouse movements of thousands of visitors on a webpage, we create a comprehensive, visual representation of what visitors are looking at and focusing on within the page.
Instead of testing a handful of users for thousands of dollars, you can test thousands of users for a fraction of a dollar each. Our testing process is completely transparent and anonymous, most visitors aren't even aware they're being recorded.
- Independent research shows that there is an 84% to 88% correlation between mouse and eye movements, allowing us to create high-precision heatmaps based on just the users' mouse movements.
- We keep the data for every version of your page, allowing for effortless A/B testing of multiple page elements. See which content, elements and layout increase conversion rates, what your customers see just before they decide to purchase a product, and how many people miss your call to action buttons.
- Until now, Eye-tracking studies were the preferred choice in the web usability testing industry. However the price of this technology is extremely prohibitive, and therefore has only been accessible to the biggest web companies. Now it is open to everyone at an incredibly affordable price.