TEL AVIV, Israel, January 28, 2015 — ClickTale, a leader in enterprise Digital Customer Experience (DCX) Management, today announced a $35 Million investment led by leading global investment firm KKR, with participation from Amadeus Capital Partners, Viola Credit and other existing investors. ClickTale offers a full enterprise-grade SaaS solution that allows customers to actually see how visitors are interacting with their website. ClickTale’s visualization layer eliminates the guesswork in identifying points of friction and has proven its capability to help marketers significantly improve engagement and conversion. ClickTale delivers significant ROI to customers in a short timeframe and is utilized by a global customer base, including many Fortune 1000 companies, such as Home Depot, Tele2, Sears, Adobe and Walmart.
ClickTale News & Events
A ClickTale research about six online personality types, providing optimization tips for unique behavior.
To accelerate development and global rollout of ClickTale's Digital Customer Experience technology
Clicktale in the media
Although each person is different and has an individual style, I have identified six recurring patterns of behavior that I identify as specific “online personality types.” In this piece, I’ll discuss the six pattern types, explain the psychological drivers of their behavior, and provide site optimization tips that online businesses can use to leverage each type’s unique desires.
Color is shown to be a significant determinant for both website trust and satisfaction. Color has the potential to communicate meaning to the user and influence their perception through the priming effect, how the exposure to one stimulus influences the way we will respond to another stimulus.
In that way the exposure to a certain color can influence the visitor’s reaction towards the site in a carryover effect, meaning that the emotional reaction towards a color can be translated into a positive or negative interaction with the website.
Comparing all services, one stand out as being more professional and more mature: ClickTale. If you have got the money and are more than serious about your analytics needs, they seem like the obvious choice.
If there is one important lesson learned from the many studies conducted in web usage, web analytics, and web optimization fields, it is that to see results, online businesses need to ‘feel’ their clients.
Every day, I get emails from online marketers interested in uncovering best practices for improving their online conversions. They hope our data holds magic formulas about button colors that convert, “killer” copywriting words, winning layouts, and things like that. And while we can tell a specific company that tested a red button versus a green button which one worked for them, unfortunately, such a magic formula, that works the same way for everyone, simply does not exist.
Contributed by Dr. Liraz Margalit the Customer Experience Psychologist at ClickTale
E-commerce firms are discovering the value of online product customization and the additional revenue potential that can be generated from it.
Over the last few years, product customization has burgeoned in the online space, as consumers look to buy a plethora of differing mass customized goods from suits to handbags and shoes, from bicycles to personal computers.
A survey of more than 1,000 online shoppers conducted by Bain & Co. found that more than a quarter of shoppers, 25-30 percent, are interested in online customization options, even if only 10 percent have tried it until now. Moody’s estimates U.S. online clothing and shoe sales will top $45 billion by the end of 2014. If 25 percent of those online sales were customized, that would mean over $11 billion in sales per year from online customization.
THE Digital Marketing Conference! by Adobe.
Together with industry pros and innovators, explore the latest trends, Digital marketing tools and learn how to get better, more quantifiable results from your digital marketing programs.
ClickTale is a technology partner of Adobe, offering Adobe Analytics customers the ability to leverage their existing investments by visualizing the in-page behavior of each and every segment.
Salt Lake City, UT
March 9-13 2015
eTail Germany is an e-commerce conference that provides German and International Retailers with a “how to” guide for increasing their e-commerce business through adoption of omni-channel strategies.
Die eTail Deutschland ist ein zielgerichtetes und praxisorientiertes E-Commerce-Gipfeltreffen auf höchster Ebene für Onlinehändler, die in Deutschland tätig sind
eMetrics Summit is “Big Data for Marketing!” From early adopters leading the effort to those still in discovery mode, this is the only comprehensive event dedicated to digital analytics and marketing optimization.
As the leading conference covering the impact of data & technology on marketing, eMetrics Summit focuses on driving business results through data analysis and technology adoption.
.Organized by Ensighten, a ClickTale technology partner, the conference explores latest trends and case studies presented by global innovators, showing how open and actionable platforms are redefining marketing agility
San Francisco, CA
Adobe's Digital Marketing Conference EMEA.
Hosting industry professionals and innovators, who want to explore the latest trends and tools, and learn how to get better, more quantifiable results from their digital marketing programs.
The future of Digital Marketing and best practices.
The W Hotel Times Square, NYC
November 19, 2014
ClickTale is Exhibiting, Come meet us there!
Palm Springs, CA, USA
Feb 17-20, 2015
The annual celebration of the modern marketing industry in the UK.
Tobacco Dock, London, UK
Nov 12-13, 2014
Data Driven event for digital analytics, online marketing & optimization.
Estrel Hotel, Berlin, Germany
Nov 12-13, 2014
Discover how advanced Digital Customer Experience technology is able to overcome the challenge of an increasingly complex customer data environment.
In this 30 minute webinar, Shai Tamari, Pre-Sales Manager from ClickTale shows how in-page customer experience technology, including advanced Heatmap and Session Playback software will connect the dots for your web analytics data, providing a clear picture of customer experience. With an accurate understanding of how customers interact and experience a website, organizations can set and achieve their online goals with greater reassurance; improving conversion rates and overall satisfaction.
Two webinars are scheduled for this week.